PUBLIC RELATIONS AND MARKETING COORDINATOR

Basic Functions

FAIR LABOR STANDARDS ACT (FLSA) POSITION STATUS: EXEMPT

EMPLOYEE BENEFITS – Comprehensive benefit package which includes:

• District paid medical, dental and vision insurance for the employee and dependents.
• District paid $100,000 life insurance policy for the employee.
• Classified Administrators participation in CalPERS Retirement System.
• 20 paid holidays; 22 vacation days

CLASS CHARACTERISTICS

This classification is responsible for independently coordinating the District’s marketing and public relations programs with responsibility for implementing the program’s goals and objectives. Positions in this classification rely on experience and use considerable discretion and independent judgment to ensure the program’s efficient and effective service delivery. Assignments are given with general guidelines and incumbents are responsible for establishing objectives, timelines, and methods to deliver program services. Work is typically reviewed upon completion for soundness, appropriateness, and conformity to policy and requirements.

Representative Duties

EXAMPLES OF TYPICAL JOB FUNCTIONS (Illustrative Only)

• Coordinates, implements, and monitors the daily activities of the District’s public relations and marketing programs and initiatives designed to attract students and generate community support for the District’s endeavors.
• Identifies marketing opportunities and develops promotional campaign budgets, themes and schedules; develops cost analysis for assigned marketing and promotional projects and recommends project scheduling priorities.
• Collects, develops and organizes information for dissemination to District and community groups through a variety of media including radio, television, newspapers, magazines, online networks, podcasts, email, web pages and social media; assists with updating and maintaining content on web pages, social media and mobile devices.
• Gathers information and writes news stories, feature articles, special articles, scripts and reports, which describe and highlight college activities including educational opportunities, accomplishments, athletics, recreation and theater arts media; monitors news flow for effectiveness of media communications.
• Assists representatives of the community and news media in obtaining information and materials on District activities and programs.
• Designs and lays out materials for magazines, brochures and other publications; edits and revises materials for publication.
• Coordinates publication activities by obtaining bids, planning and maintaining production schedules, proofreading galleys, resolving production problems and ensuring specifications have been met.
• Arranges news conferences, ceremonies, meetings and itineraries for District officials and official visitors.
• Plans, coordinates, schedules and publicizes District and community public relations and marketing events; takes photographs at special events.
• Attends various administrative meetings to gather information and identify publicity goals for the college.
• Stays abreast and researches new and emerging trends and innovations in marketing and public relations.
• Prepares business documents and reports; researches, compiles, and organizes information and data for specialized reports; and presents report findings.
• Creates and organizes program records and files.
• Works productively and cooperatively with others by demonstrating respect, patience and equitable treatment of all internal and external customers.
• Observes and complies with District and mandated safety rules, regulations, and protocols.
• Performs other duties as assigned.

Requirements

Knowledge and Abilities

QUALIFICATIONS

• Operations, services, and activities of a comprehensive marketing and public relations program.
• Principles and techniques of public relations, promotion, publicity, marketing and advertising.
• Newspaper, radio, television, online networks and other communications media resources .
• Activities and interests of community groups, professional organizations, employee associations and the associated student organizations.
• Program budgeting methods and techniques.
• Social media, web and video communications practices and techniques.
• Methods and techniques of laying out artwork and article narrative.
• Equipment, processes and materials used in printing industry.
• Fundamentals, processes and materials used in photography including lighting techniques and a diverse range of lenses.
• Principles and practices of research, data collection and report preparation.
• Applicable federal, state laws, codes regulations, and policies relevant to assigned area of responsibility.
• Methods and techniques of preparing business correspondence and reports.
• Principles and procedures of record keeping.
• District and mandated safety rules, regulations, and protocols.
• Techniques of providing a high level of customer service by effectively interacting with students, staff, faculty, representatives of outside organizations, and members of the public, including individuals of diverse academic, socio-economic, ethnic, religious and cultural backgrounds, physical ability, and sexual orientation.
• The structure and content of the English language, including the meaning and spelling of words, rules of composition, and grammar.
• Modern equipment and communication tools used for business functions and program, project, and task coordination, including computers and software programs relevant to work performed.

• Perform a diverse range of coordinative tasks in support of the District’s marketing and public relations programs.
• Assist in developing and implementing goals, objectives, practices, policies, procedures, and work standards related to marketing and public relations.
• Plan, research, organize, coordinate, and implement a variety of public information, media, and special events, activities and programs.
• Prepare and present information in various formats and for diverse audiences.
• Plan and conduct special events.
• Write a diverse range of materials including, but not limited to, press releases, articles, speeches, and social media posts to communicate items of interest to the community which are aligned with the District’s messaging goals.
• Prepare, interpret, summarize, and present administrative and technical information and data in an effective manner.
• Prepare clear and concise reports, correspondence, policies, procedures, and other written materials.
• Maintain accurate records and files.
• Independently organize work, set priorities, meet critical deadlines, and follow-up on assignments.
• Use tact, initiative, prudence, and independent judgment within general policy, procedural, and legal guidelines.
• Effectively use computer systems, software applications, and modern business equipment to perform a variety of work tasks.
• Demonstrate sensitivity to, and understanding of, the diverse academic, socio-economic, ethnic, religious, and cultural backgrounds of community college students.
• Communicate clearly and concisely, both orally and in writing, using appropriate English grammar and syntax.
• Establish, maintain, and foster positive and effective working relationships with those contacted in the course of work.

To be considered a candidate for this position, all materials required should be received in the Victor Valley College Office of Human Resources by the First Review Date. Application materials may be accepted after this date, however, if a file is not complete by the First Review Date, the application may not be considered by the Screening Committee. It is the applicant's responsibility to ensure that all requested materials are received. All material included in the application packet become District property, will not be returned, and will not be copied.

All information qualifying an applicant for the position must be included on the Victor Valley College application. If it is unclear whether an applicant meets the minimum qualifications for the position from the application, that applicant will be disqualified.

Candidates wishing to apply for more than one position must apply for each position separately.

Applicants may be notified by email during any phase of this recruitment regarding status. This recruitment may be used to fill future vacancies.

To request a reasonable accommodation due to a disability to assist with completing an application, please contact the Human Resources Department before the listed closing date at (760) 245-4271, extension 2500, or by email at jobs@vvc.edu