Public Relations & Communications Manager

North Charleston, United States

*** Please submit at least 3 samples of writing materials with resume***

JOB SUMMARY

Trident United Way is seeking a talented, self-directed PR & Communications Manager to super-charge our outward-facing Public Relations and communications efforts. This position will gather stories, create content, manage key publication projects and cultivate relationships with media outlets to show who we are as a brand and to amplify the work and outcomes of the organization. The PR & Communications Manager is responsible for communication efforts that inspire and motivate stakeholders to GIVE BACK, GET INVOLVED and TAKE ACTION toward the achievement of Trident United Way’s mission and bold community goal.

RESPONSIBILITIES

Public Relations and Media Management

Create and execute a public relations plan to enhance the organization’s visibility and reputation.
Serve as primary media contact for the organization, responding to inquiries coordinating interviews and crafting press releases, op-eds and media statements
- Promoting TUW investments, activities and annual events (ALICE data releases, State of our Families, Women United Luncheon, Days of Caring and other volunteer events) partnerships, grant funding and milestones
Assist staff with preparation for interviews or live media appearances – refine messages, explain the process and procedures for the media opportunity and more
Update and maintain current Media Contact list, track earned media coverage and track in CRM profiles

Brand Voice Management

Oversee and/or support the maintenance of the TUW Internal Style Guide document with bi-annual review and updating.
Oversee and/or support the maintenance of Custom GPTs for organizational guidelines with quarterly review and updating.
Serve as the organization lead for electronic newsletters content curation and creation collaboration with PR Manger and Digital Media and Design Specialist are key to successful fulfillment of this essential function
Create content calendar, write, edit and proofread article content for organizational electronic newsletters.
- General TUW, Advancement, Volunteer Engagement, etc.
Collaborate with other departments for content ideas
Using key engagement metrics to inform future contract content
Oversee and/or support the development of communications materials in collaboration with the broader Communications Team, ensuring consistency with Trident United Way’s brand voice and messaging based on United Way Worldwide brand guidelines and membership agreement.
Draft scripts and talking points and presentation decks for staff and presenters for community and donor events ensuring accuracy of data, consistency with brand voice and key messaging points.

Storytelling

A strong writer who is not afraid to seek out a story resulting in concise and compelling content that engages the reader
Interview families whose lives are improved by Trident United Way programs, volunteers, donors, agency and community partners
Articulate TUW’s impact work using outcome data in compelling ways that inspire action and investment
Capture and help tell stories by using photography, videography and/or imagery
Serve as editor in-chief by coordinating with others to develop, copyedit and optimize content for appropriate placement

Publication/Collateral Management

Gather information for project scope brief document, draft production timeline and implement the plan for organizational collateral materials and publications (Fundraising materials, Center for Strong Families collateral, Quarterly impact report, annual Impact Report, Community Goal Tracking Reports, Case for Support) (timing tbd)
Manage the production of collateral materials and organization publications – work with internal staff or contractors, to layout, design, proofread, approve, coordinate printing and see project to completion
Prioritize, schedule, respond to and perform work associated with Marketing Request Form tasks from internal clients

Internal Communications Support

Work with staff to gather and edit submissions for Internal Updates Emails.
Update the internal website The Loop with the latest content.

ADDITIONAL RESPONSIBILITIES

Ensure consistent use of approved brand identity guidelines throughout organization and monitor application fidelity.
Collaborate with other members of the Communications and Events staff, share resources and work product for coordinated messages.
Coordinate assignments and assist in managing skilled volunteers and interns.
Perform other activities as assigned by the Vice President of Communications & Volunteer Engagement
Participates as a champion, project lead, and/or member of organizational development teams as required.

QUALIFICATIONS

Education

Advanced degree in a related field or equivalent experience
Minimum of 5 years of progressively responsible positions in results-based program management

Skills and Experience

Minimum of 3 years work experience in a similar role
3 years of project management experience preferred.
Proficiency with AP Style standards for media relations efforts.
Experience with writing for fundraising and stewardship – using best practice principles.
Proficiency with mass email marketing system such as Mailchimp or Constant Contact
Proficiency with Microsoft Office Suite required
Excellent writing, editing, verbal, and presentation skills
Have a passion for TUW’s mission and vision
Enjoy the position and have fun

PHYSICAL DEMANDS OF JOB

This job requires exerting up to 20 pounds of force frequently, and/or a negligible amount of force constantly to move objects.

Worker must frequently use typical office equipment (telephone, copier, printer, fax, etc.)
Worker sits most of the time.
Worker communicates with constituents, clients, and/or partners by phone and in person.
Routinely required to walk and occasionally travel by car.

WORK ENVIRONMENT

This is a hybrid position. Primarily works in a climate controlled office-based setting. The opportunity to work remotely 2 days a week is available.

Please Note: Requirements, skills, and abilities described above are representative of those that must be met by an employee to successfully perform the essential functions of this position with or without reasonable accommodation. In no instance, however, should the duties, responsibilities, and requirements be interpreted as all-inclusive. Additional functions and requirements may be assigned by supervisors as deemed appropriate. Duties, responsibilities and activities may change at any time with or without notice.

Title VI: NO PERSON in the United States shall, on the ground of race, color, or national origin, be excluded from participating in, be denied the benefits of, or be subjected to discrimination under any program or activity receiving Federal financial assistance.

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