Public Relations & Communications Officer

Key Responsibilities

1. Public Relations & Brand Management

• Develop and implement public relations and communication strategies aligned with the company’s business objectives
• Maintain and strengthen the company’s public image and corporate reputation
• Draft press releases, announcements, speeches, and official communications
• Ensure consistency of brand messaging across all communication platforms
• Monitor public perception and proactively manage reputation risks

2. Media & Communication Management

• Build and maintain strong relationships with media outlets, influencers, and business partners
• Coordinate media coverage for store openings, promotional campaigns, seasonal activities, and corporate events
• Act as a company representative/spokesperson when required
• Handle media inquiries and coordinate crisis communication responses
• Prepare communication content for newspapers, radio, social media, websites, and digital platforms

3. In-Store Communication & Customer Experience

• Coordinate with store operations teams to enhance customer experience and communication flow
• Support customer service teams in handling escalated complaints and public-facing issues
• Monitor customer feedback trends and recommend corrective actions to management

4. Digital Presence & Online Reputation Management

• Monitor and manage the company’s online reputation across social media, Google reviews, delivery applications, and other digital platforms
• Respond professionally and promptly to customer feedback, inquiries, and complaints
• Coordinate with e-commerce and delivery teams to ensure accurate online product representation and communication
• Support digital marketing campaigns and online promotional initiatives

5. Newsletter & Internal Communication

• Plan, prepare, and publish the company’s internal and external newsletters on a monthly or quarterly basis
• Collect updates and content from various departments including operations, HR, finance, and marketing
• Write, edit, and proofread articles, announcements, employee highlights, and feature stories
• Coordinate newsletter design, formatting, and distribution through print and digital channels
• Ensure alignment of newsletter content with corporate messaging and branding standards
• Support internal communication initiatives to ensure employees are informed of company activities, campaigns, and operational updates

6. Event Management & Community Engagement

• Plan and coordinate store openings, promotional events, product launches, and customer engagement activities
• Organize corporate social responsibility (CSR) and community outreach initiatives
• Develop relationships with local communities, schools, organizations, and business groups
• Support local marketing initiatives for individual branches and new store launches

7. Government & Regulatory Liaison

• Coordinate with relevant government authorities and regulatory bodies when required
• Support the processing and follow-up of permits, approvals, and official documentation related to marketing and public events
• Ensure compliance with applicable local regulations and communication standards

8. Crisis & Issue Management

• Manage communication related to product recalls, pricing disputes, quality concerns, food safety incidents, and operational disruptions
• Prepare official statements and coordinate with relevant departments to ensure timely response and resolution
• Protect and maintain the company’s reputation during crisis situations through effective communication strategies

9. Coordination with Operations & Supply Chain

• Ensure alignment between advertising campaigns and product availability
• Support communication during supply shortages, substitutions, or operational disruptions to minimize customer dissatisfaction

Key Performance Indicators (KPIs)

• Brand visibility and media coverage effectiveness
• Customer engagement and satisfaction levels
• Social media and online reputation performance
• Timeliness and effectiveness of public communication responses
• Accuracy and success of promotional campaigns
• Newsletter quality, consistency, and readership engagement
• Event execution effectiveness
• Crisis response efficiency and reputation management
• Compliance with communication and branding standards

Qualifications & Requirements

Education

• Bachelor’s Degree in Public Relations, Communications, Business Administration, or related field

Experience

• Minimum 3–5 years of experience in public relations, communications, marketing, or retail promotions
• Experience in supermarket, retail, or FMCG environments is highly preferred
• GCC market experience is considered an advantage

Job Type: Full-time

Pay: From BD1,000.000 per month

Work Location: In person