Public Relations & Influencers Specialist

Location: Cairo, Egypt

Department: Marketing

Reports to: Head of Digital Marketing

About Unimack

Unimack International Group creates high-quality, accessible nutraceutical products that support everyday wellness. With over 80 launches in the pipeline, we’re rapidly expanding and shaping how wellness is designed, marketed, and experienced. We believe bold ideas and smart storytelling drive stronger engagement with both consumers and healthcare professionals.

Your Mission

As our Public Relations Specialist, you will own how Unimack is perceived across media, wellness stakeholders, and digital platforms. You are responsible for translating our scientific credibility and product value into clear, compelling narratives that build trust and visibility.

Your goal is to strengthen brand reputation, build meaningful relationships with key stakeholders, and position Unimack as a credible and modern voice in the wellness community.

Key Responsibilities

PR Strategy & Execution

• Develop and execute PR strategies aligned with business and brand goals
• Position Unimack as a trusted and impactful healthcare brand
• Identify opportunities for thought leadership across products, leadership, and initiatives

Influencer & KOL Management

• Plan and execute influencer and KOL campaigns across relevant platforms
• Build and manage relationships with doctors, healthcare influencers, and content creators
• Handle end-to-end collaboration lifecycle from outreach to reporting
• Track performance and ensure real impact, not just visibility

Media & Stakeholder Relations

• Build strong relationships with journalists, media outlets, and healthcare stakeholders
• Act as the main point of contact for media inquiries
• Maintain updated media and stakeholder databases

Content & Communications

• Write and distribute press releases, media kits, and official statements
• Ensure all communication is aligned, medically accurate, and compliant
• Support messaging across campaigns, launches, and announcements

Digital PR & Trend Integration

• Stay on top of social media and digital trends
• Collaborate with Marketing and Design teams to amplify PR efforts online
• Ensure consistent storytelling across offline and digital channels

Events & Activations

• Plan and execute press events, medical activations, and brand initiatives
• Support product launches, awareness campaigns, and exhibitions
• Ensure strong media presence and coverage

Performance Tracking & Reporting

• Track and analyze PR and influencer campaign performance
• Monitor coverage, engagement, and brand sentiment
• Provide insights to improve future campaigns

Reputation & Crisis Management

• Monitor public perception and media coverage
• Support handling of sensitive communications
• Ensure fast, accurate, and aligned responses when needed

Cross-Functional Collaboration

• Work closely with Marketing, Medical, Regulatory, and Sales teams
• Ensure consistent messaging across all channels
• Support employer branding and corporate communication initiatives

Requirements

• Bachelor’s degree in Pharmacy, Medicine, Marketing, Communications, or a related field
• 1 to 2 years of experience in PR, influencer marketing, or communications
• Experience in pharma, healthcare, cosmetics, or FMCG is a strong plus
• Strong understanding of social media and digital platforms
• Excellent communication skills in Arabic and English
• Strong relationship-building and stakeholder management skills
• Hands-on and execution-focused