Public Relations Manager

• Fulltime, Permanent
• Location Mumbai, India
• Enrich Aotearoa New Zealand – and all who visit.

About us | Mō tātou

Tourism New Zealand is a leader in destination marketing. Our purpose is to enrich Aotearoa New Zealand, and all who visit. We do this through promoting New Zealand and attracting people to visit our beautiful country, the ultimate destination in a way that benefits the beautiful place we call home.

What will you be doing | Ngā whainga

We're looking for a bold, strategic, and creative Public Relations Manager to lead our earned media and storytelling efforts in India—one of Asia’s most exciting growth markets. As the Public Relations Manager for India, you’ll be at the forefront of shaping how Indian travellers experience and connect with New Zealand. This is a strategic and creative leadership role that blends storytelling, media relations, and content strategy to inspire travel to New Zealand.

You’ll lead the direction in building awareness, driving engagement, and converting interest into visitation—bringing the magic of Aotearoa to life.

• Lead the development and execution of PR and communications strategy for the India market.
• Deliver high-impact earned media coverage through campaigns, events, influencers, and partnerships.
• Create and localise compelling content that inspires Indian travellers to visit New Zealand.
• Manage social media activity to amplify brand messaging and engagement.
• Build and maintain strong relationships with media, influencers, and industry stakeholders.
• Collaborate with global teams to align India’s PR efforts with Tourism New Zealand’s global strategy.
• Respond swiftly to media issues and manage crisis communications effectively.
• Oversee PR agency performance and ensure delivery of measurable results and ROI.

What you will need | Ngā pūkenga mō tēnei tūranga

• Proven experience in public relations and communications (min of 7 years) in international organisations and ideally in travel, tourism, or lifestyle sectors.
• Experienced in developing and executing communications strategies across Paid, Owned, Earned, and Trade channels, ensuring cohesive storytelling and brand alignment
• A strong commercial mindset: you understand how to drive value, spot opportunities, and turn strategy into measurable growth.
• Understanding of the Indian media landscape and consumer behaviour.
• Exceptional storytelling skills and a passion for creating meaningful connections.
• Experience in designing and delivering high-impact PR campaigns, including media events, influencer collaborations, and broadcast/online coverage.
• Strategic thinking, creativity, and the ability to lead cross-functional initiatives.
• Effective at working in a cross-cultural environment and collaborating with global teams.
• Experience working with matrix organisations and international teams
• Experienced with managing PR Agencies
• Fluent in English
• A passion for New Zealand and a desire to share its stories with the world
• Ability to travel domestically and internationally.

Sound like you | Māu rānei

At Tourism New Zealand, you’ll be part of a purpose-driven organisation that celebrates diversity, creativity, and connection. You’ll work with passionate people across the globe, connected by a love for Aotearoa and a commitment to sharing its stories with the world.

We’re a tight-knit, innovative marketing team committed to doing extraordinary work. As a key member of our Asia team, you’ll help take the iconic 100% Pure New Zealand brand to the world — crafting PR campaigns that inspire global audiences and deliver real impact for Aotearoa.

Are you ready to inspire India to discover Aotearoa NZ?

How to Apply | Me pēhea te tuku tono

Please send us your resume and cover letter telling us why you are interested in this role. For tracking and evaluation purposes, all applications must be submitted on-line through the Tourism New Zealand careers website.

Note: Applicants must have the legal right to work in India.

For more role-specific information, please view the position description.

Applications close: Friday 26th September