Public Relations Specialist, Wolfson Children's Hospital

Key responsibilities:

Media Relations

• Build and maintain relationships with reporters, editors and producers to support proactive storytelling and media opportunities.

• Develop press releases, media pitches and statements.

• Prepare spokespeople for interviews, including developing talking points, background materials and briefing documents.

• Coordinate press interviews, media visits and press conferences.

• Lead media analytics, tracking and reporting.

• Monitor media coverage and support rapid response to emerging issues or sensitive topics.

• Serve as a primary contact for media inquiries, coordinating timely and accurate responses with subject matter experts, including physicians and leaders. Includes serving on the 24/7 on-call schedule for media inquiries.

Writing and Content Development

• Write and edit high-quality content that highlights Wolfson Children’s Hospital’s expertise, patient stories, community impact and brand mission.

• Collaborate with subject matter experts, physicians and hospital staff to identify and develop story opportunities that reinforce key messages and priorities.

• Translate complex medical and technical information into clear, accessible language for a range of audiences.

• Uphold brand voice, tone and visual standards across all written materials.

Strategic Communications Support

• Collaborate with marketing, social media, digital and internal communications teams to ensure alignment across channels.

Key Competencies:

• Exceptional writer and storyteller with strong command of AP style and the ability to translate complex medical topics into relatable, engaging content.

• Strong collaborator who works seamlessly across teams to ensure cohesive messaging.

• Detail-oriented project coordinator who can manage multiple deadlines and channels effectively.

• Media savvy, with a working understanding of how to craft content that performs well in earned, owned and shared media environments.

• Passionate about mission-driven communication and storytelling that supports the mission of Wolfson Children’s Hospital.

Qualifications:

• Bachelor’s degree in communications, journalism, public relations or a related field.

• 5+ years of experience in media relations, public relations, journalism or a related communications role.

• Exceptional writing, editing and storytelling skills with the ability to adapt tone for different audiences.

• Demonstrated experience working with reporters and coordinating media opportunities.

• Strong news judgment and the ability to identify compelling story angles.

• Ability to manage multiple priorities and deadlines in a fast-paced environment.

• Strong interpersonal skills and the ability to work effectively with executives, clinicians, researchers or other subject matter experts.

Preferred Qualifications:

• Experience in health care or another complex, mission-driven organization.

• Familiarity with crisis communications and reputation management.

• Experience developing media strategies that support broader organizational goals.