Public Site SEO, GEO, Digital Acquisition Associate

Become an integral part of the Wealth Management Digital Marketing team, focusing on public site organic growth, local search, and advisor website strategy across chase.com and jpmorgan.com. We’re seeking a hybrid thinker—someone who pairs hands-on tactical SEO skills with a strategic, data-driven mindset to shape the roadmap for both site performance and user experience, driving new account acquisition. This role is responsible for driving organic growth and discoverability through advanced SEO, GEO/local search optimization, and leveraging AI-powered search (LLM) capabilities. This role will also support the development and optimization of branch and advisor profile pages and related digital experiences in partnership with Field Marketing teams.

As an Associate within Wealth Management you will collaborate with marketing, product, analytics, design, external vendors, and technical teams to ensure our public web presence is optimized for search, discoverability, and user experience, with a particular focus on local and advisor-specific content. This role is critical to optimizing our digital presence—not just for search, but for delivering a seamless, compelling experience that converts visitors into clients.

Responsibilities

• Develop and execute SEO strategies for Wealth Management across chase.com and jpmorgan.com, with a focus on GEO and local search optimization and advisor website discoverability.
• Lead cross-functional initiatives that connect SEO insights to digital marketing and acquisition strategies.
• Monitor and analyze SEO performance metrics to inform both technical (site architecture, page speed, schema) and front-end (content, UX/UI) enhancements for continuous improvement.
• Analyze and map user journeys to identify friction points and opportunities for improvement, especially in local, cross-line of business (XLOB), and advisor-related search flows.
• Experience collaborating with product, UX/UI, and analytics teams to deliver measurable improvements in both search performance and user experience.
• Enhance site navigability and the discoverability of products, features, and advisor content to drive acquisition and engagement.
• Partner with Field Marketing, design, data & analytics, vendors, and product teams to enhance advisor website content and track performance.
• Collaborate with the internal SEO Center of Excellence (COE) to ensure alignment with best practices and emerging search technologies.
• Collaborate with the Marketing Experimentation Lead to design, execute, and analyze experiments aimed at improving SEO, local search, and advisor website performance.
• Manage vendor relationships for content creation, website development, and design services.
• Lead the strategy and ongoing optimization of branch and advisor profile pages and related website experiences, ensuring content is compelling, accurate, and locally discoverable.
• Leverage AI-powered search technologies (LLM) to enhance content relevance, user experience, and organic acquisition.
• Conduct regular competitive analysis and utilize AI-driven insights to stay ahead of industry trends and competitor strategies.
• Present SEO and site performance metrics to business partners and leaders to evidence impact and upcoming opportunities, connecting SEO performance data to broader business and acquisition strategies.
• Stay informed on digital marketing trends, local search best practices, and AI-powered search advancements.

Required qualifications, capabilities and skills

• Bachelor’s degree in Marketing, Business, Analytics, or a related field
• 3+ years of relevant experience
• Experience in SEO strategy, local search optimization, digital content development, or advisor website management
• Excellent executive communication, presentation, and collaboration skills
• Strong analytical skills and proficiency in SEO and AI-powered tools (e.g., Adobe Analytics, BrightEdge, SEMrush, ChatGPT, Gemini)
• Experience developing or refining new test (experimentation) concepts, learning from and socializing results, and iterating quickly

Note: This role requires five days in the office (Mon-Fri) and will not support Hybrid option

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans