Real Estate Marketing Specialist

Job Summary:

The Real Estate Marketing Specialist is responsible for developing and executing marketing strategies to attract clients, increase sales, and drive revenue for the real estate company. The role focuses on enhancing the company’s brand presence across digital and traditional channels.

Key Responsibilities:

• Develop and implement real estate marketing plans aligned with the company’s goals.
• Manage marketing campaigns across social media, digital ads, email, and real estate events.
• Conduct market research and competitor analysis to understand trends and customer needs.
• Create engaging marketing content (images, videos, posts, articles) to promote properties and services.
• Monitor and analyze campaign performance and provide regular performance reports.
• Collaborate with the sales team to convert leads into actual buyers.
• Participate in organizing events and property exhibitions to strengthen company presence.
• Maintain brand image and ensure all marketing materials comply with company identity.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Previous experience in real estate marketing or the property sector is preferred.
• Excellent written and verbal communication skills.
• Proficient in digital marketing tools and social media platforms.
• Strong analytical skills and ability to generate reports.
• Ability to work effectively in a team and achieve marketing and sales objectives.

Personal Attributes:

• Creative thinking and ability to generate innovative marketing ideas.
• Strong time management and ability to handle multiple marketing campaigns.
• Persuasive and confident in engaging with clients.

Job Type: Full-time