Recruitment Marketing Specialist

The Recruitment Marketing Specialist is accountable for communicating our culture and mission to our prospective future team members with a focus on employer branding. They will research, develop, implement and measure innovative talent attraction and brand strategies to achieve candidate pipeline generation and build employment brand awareness. This position will work side-by-side with our Marketing and Communication teams to propose compelling and engaging content for our O’Reilly Careers social media channels. They will also work closely will all job boards and external marketing firms to maximize O’Reilly recruitment dollars spent and bring down the cost per hire.

ESSENTIAL JOB FUNCTIONS

Partner with Public Relations & Marketing to develop O'Reilly Careers social media and job board plans, including content strategies, articles and campaigns, with an emphasis on setting strategic goals and developing key reporting metrics

Lead marketing channels: use data to rigorously assess channel effectiveness, prioritize based on business requirements, and develop an effective marketing mix to achieve application goals

Continually seek out new ways to drive communication and engagement by optimizing website content, tags, keywords, blogs and various web marketing avenues based on data to increase SEO

Research and keep up to date with the latest social media communication and trends.

Manage vendor relationships and monitor performance

Respond in a timely manner with regards to compliments, complaints and questions receive through various platforms and coordinate with appropriate departments

Maintenance of O’Reilly Careers, all employer pages and company intranet

Create recruiting materials needed for hiring events and campaigns for DCs, stores, and Corporate Office

Provide excellent customer service in regards to all Talent Acquisition items such as; onboarding support to internal team members or external customers or applicants inquiring about the hiring process

Assist with special department projects as needed

All other duties as assigned

SKILLS/EDUCATION/KNOWLEDGE/EXPERIENCE/ABILITIES

Required:

BA/BS degree or equivalent practical work experience

Have a proven ability to achieve goals, meet deadlines in a fast-paced environment while working on multiple projects simultaneously

Demonstrated participation in a wide variety of social media activities such as: trending, hashtags, increasing engagement and followers

Understanding and execution of KPI-driven social media campaigns and job boards

Understanding of Google Analytics and building/ maintaining reports

Entry level experience in Adobe, Photoshop and/or Illustrator

Strong sense of professionalism & judgment in response to inquiries in the public social media space

High standard and level of expertise of interpersonal, written and verbal communication skills

Self-motivated, individual contributor with strong organizational skills and professionally assertive

Be a strong team player and be able to work collaboratively with others to a common goal.

Personable, enthusiastic, and proactive

Desired:

1-3 years of experience in social media and influencer strategy includes managing a company’s social media platforms

Extensive and expert level knowledge of Adobe Creative Cloud

Experience in shooting, editing and formatting professional, engaging and inspirational photos and videos

Extensive experience working with Google Analytics, or other analytic/project management platforms

Experience working with job board partners, able to develop job advertisements that boost SEO and job awareness

Knowledge of employer branding strategies and recruitment marketing

O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.

Total Compensation Package:

• Competitive Wages & Paid Time Off

• Stock Purchase Plan & 401k with Employer Contributions Starting Day One

• Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)

• Team Member Health/Wellbeing Programs

• Tuition Educational Assistance Programs

• Opportunities for Career Growth

O’Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.

Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: rar@oreillyauto.com or call (800) 471-7431 option , and provide your requested accommodation, and position details.