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Regional Business Development Manager - Join Caprock Home Health and Make a Difference!
Are you compassionate and driven? Do you want to make a meaningful difference in people’s lives?
At Caprock Home Health, we’re dedicated to ensuring our clients remain safe, comfortable, and independent in their own homes.
About Us:
For over 40 years, Caprock Home Health has proudly served Texans as the largest family-owned home health agency in the state. We cultivate a warm, supportive environment for both our team members and the clients we serve.
If you're ready to join a team that’s changing lives, apply today and explore the opportunities waiting for you at Caprock Home Health!
Position Overview
Caprock is seeking a Regional Business Development Manager to drive referral growth across assigned markets while supporting and mentoring local marketing teams. This role maintains an active referral network and works closely with Intake, Administrators, and leadership to expand services and strengthen community partnerships.
This position supports growth initiatives across Licensed & Certified (L&C), Private Pay, and Remote Patient Monitoring (RPM).
What You’ll Do
Develop and maintain relationships with referral sources across assigned territories
Drive referral growth and meet production goals through strategic outreach
Support and mentor assigned marketers to improve performance and market presence
Monitor referral trends, conversion metrics, and market opportunities
Collaborate with Intake, Administrators, Directors of Nursing, and leadership teams
Represent Caprock professionally in the community and at networking events
Maintain accurate activity tracking and reporting
Ensure alignment with company goals, compliance standards, and service initiatives
What We’re Looking For
Strong relationship-building and communication skills
Excellent organization and time-management skills with the ability to manage multiple priorities
Ability to work independently and drive results
Strong analytical and problem-solving abilities
Customer-focused mindset with professional judgment
Comfortable using Microsoft Office (Outlook, Teams, Excel), laptops, and mobile devices
Knowledge of healthcare referrals, post-acute services, or home health preferred
Understanding of HIPAA, Stark Law, and Anti-Kickback compliance requirements
Qualifications
High school diploma or GED required
Bachelor’s degree preferred or equivalent healthcare/business experience
2–3+ years of healthcare marketing, business development, physician liaison, or related experience
Experience building relationships with physicians, discharge planners, case managers, or community partners preferred
Leadership, mentoring, or coaching experience preferred
Demonstrated success growing referral partnerships and managing territories
Requirements
Valid Texas driver’s license with acceptable driving record
Clear criminal background check
Ability to travel regularly throughout assigned markets
Physical Requirements
Ability to lift up to 30 pounds (e.g., carrying materials for seminars and health fairs).
Ability to travel to offices, referral accounts, and client locations
Ability to sit, stand, drive, and carry a laptop for extended periods
Ability to lift and carry work-related materials as needed
Ability to perform assessments, training activities, and audits as required
Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions
Why Caprock Home Health?
We offer a supportive, team-oriented environment and comprehensive benefits:
Benefits:
401(k) retirement plan
Health, dental, and vision insurance
Health savings account
Life insurance
Paid time off (PTO)
Job Details
Location: Hybrid remote – Candidate must reside in Abilene or Amarillo, TX.
Schedule: Full-time.
Compensation: Competitive salary based on experience.
If you’re self-motivated, professional, and ready to contribute to our mission, we want to hear from you! Apply now and become a part of Caprock Home Health’s legacy of care and compassion.
#HomeHealth #HealthcareMarketing #CaprockCareers #AbileneTX#AmarilloTX
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