Regional Commercial Product Manager

What awaits you in this role?

We are looking for a passionate Regional Commercial Product Manager – North Africa (Major Domestic Appliances) who will join us.

Reporting Line: Head of Product Management, Beko Egypt & North Africa

Own the end-to-end commercial success of Beko’s Home Appliances portfolio across North Africa. Drive a data-led product road-map, profitable growth, and seamless market execution while ensuring all activities comply with relevant export regulations and international trade agreements.

• Define and execute the regional product strategy, life-cycle management, and price positioning for refrigerators, washing machines, cookers, dishwashers, and emerging categories.
• Deliver annual revenue, volume, and gross-profit targets; track performance through detailed KPI dashboards.
• Lead continuous market sizing, competitor benchmarking, and consumer segmentation studies; translate insights into clear product actions.
• Recommend SKU rationalisation or localisation to optimise factories output and regional demand.
• Coordinate launch calendars, sell-in bundles, and promotional mechanics with Sales, Trade Marketing, and local distributors.
• Liaise with Supply Chain to align demand planning, safety-stock levels, and factory production slots.
• Champion adherence to COMESA, GAFTA, Euro-Mediterranean, AfCFTA, and other bilateral agreements, maximising duty-free opportunities and mitigating regulatory risks.
• Oversee export documentation (HS codes, COO, EUR-MED certificates) and Incoterms negotiations to ensure on-time, in-full (OTIF) deliveries.
• Act as the regional voice of product in S&OP forums; influence pricing corridors and rebate structures that protect channel profitability.
• Mentor country-level product specialists, instilling best-practice frameworks and performance culture.
• Present quarterly business reviews to senior leadership, highlighting wins, risks, and corrective actions.
• Build strategic relationships with key distributors, retailers, and regulatory bodies to anticipate market shifts.

This position is located in Cairo, Egypt .

How do we describe the perfect match?

• Bachelor’s degree in business, Marketing, Engineering, International Trade, or related field (MBA preferred).
• 6+ years in product or category management within the home-appliance or consumer-electronics sector, including full P&L accountability.
• Demonstrated success managing export markets and logistics across multiple North-African countries.
• Hands-on knowledge of international trade agreements, customs duties, and preferential-tariff schemes.
• Languages: Fluent Arabic and English (French an advantage).