Regional Director E-commerce IMEAT

The commercial department consists of 5 teams: E-commerce & Loyalty, Revenue Management & Sales strategy, Digital Experience, Business Intelligence, and Retail. We are fully accountable for Topline performance, across all client segments.

As Director of E-commerce, your core mission is to drive online revenue growth by building and optimizing a high-performing digital ecosystem. You are accountable for achieving the annual online revenue targets for your region and hotel portfolio.

You will be based in Dubai, UAE and will report to the Vice President E-Commerce & Loyalty.

You will lead, empower, and accelerate the region s online business performance across all hotels. You will define and execute the regional digital commerce strategy, guide and inspire hotel E-commerce Directors, and ensure every property maximizes its online visibility and revenue across both direct channels (brand.com, ALL.com, CRM, Loyalty) and indirect channels (OTAs, Metasearch, GDS, Bedbanks).

You will partner closely with global digital and marketing experts to enhance visibility, traffic, and conversion across all platforms, ensuring the region consistently delivers best-in-class digital performance and commercial results.

Here are the main missions you will be performing:

• In accordance with the central strategy, you design and implement the B2C and B2B distribution strategy of Sofitel, Sofitel Legend, MGallery and Emblems in IMEAT (total of 42 hotels, 11,000 rooms).
• You build commercial action plans and develop business opportunities.
• You audit, follow and report on the deployment and performances of the distribution strategy
• You are the local relay of the central team and work closely with local operational teams to help them achieve their budgets.
• You support & train La Maison s hotels located in IMEAT in their online distribution.

Main KPIs are: Revenue, Net RevPAR, Direct vs. Indirect weight, Conversion rate, Contribution rate, App download, Content score, Rate parity.