Regional Marketing Manager

Company Description

OBSS is Turkey’s largest technology consultancy, pioneering product development and technology consulting for an AI-native future. With more than 20 years of experience and offices in Istanbul, Ankara, London, Amsterdam, and Baku, we empower leading companies in banking and finance, insurance, e-commerce, retail, and the start-up ecosystem. Our team of over 1000 talented professionals thrives on collaboration, innovation, and continuous learning.

We are now looking for a Regional Marketing Manager to join us in Istanbul, Türkiye, and play a key role in driving measurable growth and expanding OBSS’s market presence across dynamic industries.

Job Description

As Regional Marketing Manager, you will translate strategy into results, driving impactful marketing programs across digital, content, performance marketing, and events. This role combines analytical thinking with creativity and execution, developing campaigns, producing compelling content, and ensuring measurable outcomes. You will collaborate closely with sales and technology teams, making marketing a critical driver of growth and customer engagement.

Main Responsibilities

• Strategic Execution : Implement regional marketing strategy across digital, content, performance marketing, and events, ensuring alignment with business growth goals.
• Demand Generation : Design and deliver integrated, multi-channel demand generation campaigns that accelerate pipeline development and revenue outcomes.
• Content Development : Produce compelling content including blogs, presentations, sales enablement materials, email campaigns, and social media assets tailored to key audiences.
• Market Insights : Research market trends, customer cases, and competitors to extract insights that support commercial and delivery teams.
• Digital Performance : Manage SEO/SEM, paid media, and website performance to maximize reach and impact.
• Innovation & Martech : Utilize AI-powered tools, automation, and analytics to enhance targeting, personalization, and campaign measurement.
• Cross-functional Collaboration : Partner closely with sales and technology teams to ensure consistency in messaging, audience alignment, and solution positioning.
• Operational Excellence : Ensure consistent, high-quality execution across all customer touchpoints, with a hands-on approach to campaign management and content production.

Qualifications / Technical Skills

• 8+ years of B2B marketing experience in enterprise software, technology, finance, or telecommunications.
• Proven ability to plan and execute full-funnel, multi-channel campaigns that deliver measurable results.
• Strong expertise in content marketing, growth marketing, and digital advertising .
• Experienced with martech, AI-powered marketing platforms, and analytics tools .
• Comfortable balancing strategic planning with hands-on execution in a fast-paced environment.
• Excellent project management, communication, and cross-functional collaboration skills .
• Fluent in English.

Additional Informations

Professional Growth & Learning

As a tech company, we focus on reskilling and upskilling to support career growth. We offer a personalized Individual Growth Program (IGP), where employees set clear goals for each half of the year. These goals may include trainings, certifications, and personal development milestones, creating a structured roadmap for continuous improvement. The IGP helps employees strengthen both technical and soft skills, ensuring steady professional advancement.

Company Culture and Values

We celebrate diversity, inclusion, and equal opportunity, fostering a collaborative environment where innovation can flourish. Our culture emphasizes mentorship, knowledge sharing, and active participation in tech communities, workshops, and team events. This vibrant atmosphere empowers employees to contribute their best while feeling supported and valued.

Benefits and Perks

We provide competitive salaries, flexible and hybrid working arrangements, and a wide range of opportunities for growth through training programs, certifications, and workshops. In addition, we offer initiatives designed to build a supportive and engaging workplace where curiosity and collaboration are encouraged. These benefits ensure that employees feel motivated, empowered, and equipped to reach their full potential.