Regional Sales Director

CNS is a technology company that powers the future by providing digital solutions essential to support all enterprise and human development. While growing and managing a robust pool of supplier-partners for the benefit of our clients has always been a priority, we are constantly re-inventing ourselves.

Founded in 1987 with more than 30 years of experience, CNS employs over 320 employees including more than 250 certified engineers. We offer in-depth expertise and a range of best-in-class products that support the digital transformation of all major industries. With offices in three countries, we have an extensive reach into, and regional knowledge of the Middle East markets.

A shift into levering our many years of experience to develop pioneering software in-house will add yet another dimension to our highly innovative solutions-portfolio.

Job Description

We are seeking a dynamic and results-driven Regional Sales Director to lead CNS’s enterprise sales organization across key verticals including Government, BFSI, Healthcare, Oil & Gas, Transportation, and Education. The role is accountable for accelerating new and recurring revenue, strengthening strategic client relationships, and positioning CNS as a trusted digital transformation partner in the UAE and wider GCC market.

Duties & Responsibilities

Sales Strategy & Revenue Growth

• Define and execute a multi-year sales strategy aligned with CNS’s technology roadmap and business transformation goals.
• Drive YoY revenue growth across targeted verticals (Government, BFSI, Healthcare, Oil & Gas, Transportation, and Education).
• Ensure delivery of quarterly and annual sales targets with a consistent focus on margin improvement and deal profitability.
• Build a forward-looking sales pipeline focused on new client acquisition, whitespace mapping, and long-term revenue growth
  
  

Client & Market Engagement

• Build and maintain trusted relationships with C-level executives, enterprise clients, and government stakeholders.
• Oversee strategic account management and customer lifecycle planning to maximize retention, satisfaction, and wallet share.
• Champion a consultative selling approach and position CNS as a digital transformation partner of choice.
• Actively identify and engage greenfield opportunities across underpenetrated verticals and geographies.
  
  

Team Leadership & Performance Management

• Lead, coach, and develop a high-impact team of sales leaders, practice heads, and pre-sales professionals.
• Establish sales KPIs, cadence rituals, and incentive plans to foster a performance-driven sales culture.
• Collaborate closely with HR to implement capability-building programs and succession plans.
• Ensure team accountability for governance, ethics, and compliance in all sales engagements.
  
  

Solution & Partnership Alignment

• Work with Practice Heads and Technical Directors to ensure solution readiness and pre-sales excellence.
• Strengthen strategic alliances with Tier 1 OEMs and vendors, ensuring GTM alignment and compliance.
• Influence the overall ICT portfolio based on market trends, competitive intelligence, and client feedback.
• Evaluate partner performance regularly to ensure alignment with CNS’s compliance and delivery standards.
  
  

Sales Operations & Governance

• Drive sales forecasting accuracy, pipeline health, and CRM utilization.
• Institutionalize best practices in bid management, deal qualification, and contract governance in partnership with the Bid Management Office (BMO).
• Work with Finance and Legal to ensure risk-mitigated deal structuring and credit control.
• Champion a strong internal control environment across all sales processes, ensuring regulatory and contractual compliance.
  
  

Qualifications

Education

Minimum:

• Bachelor’s degree in Computer Engineering, IT, or Business
  
  

Preferred:

• MBA or equivalent
  
  

Experience

Minimum:

• 15+ years of experience in enterprise B2B sales within the ICT or Systems Integration industry
• At least 5 years in a senior leadership role
• Regional exposure in the GCC, preferably UAE
  
  

Preferred:

• Certifications such as PMP, CISSP, AWS, or other relevant technology credentials
  
  

Additional Information

Skills & Abilities

Minimum:

• Sales Leadership & Execution
• Enterprise/Government Sales Expertise
• Partner & OEM Management
• Commercial & Financial Acumen
• Communication & Stakeholder Management
• CRM & Sales Operations
• People Management
  
  

Preferred:

• Strategic Sales Leadership
• Strong relationships with C-level executives and key accounts in UAE/GCC
• Advanced Technical & ICT Knowledge
• Leadership & Culture Building
  
  

Compliance with policies and procedures based on the ISO standards adopted by CNS.