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Regional Sales Director
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CNS is a technology company that powers the future by providing digital solutions essential to support all enterprise and human development. While growing and managing a robust pool of supplier-partners for the benefit of our clients has always been a priority, we are constantly re-inventing ourselves.
Founded in 1987 with more than 30 years of experience, CNS employs over 320 employees including more than 250 certified engineers. We offer in-depth expertise and a range of best-in-class products that support the digital transformation of all major industries. With offices in three countries, we have an extensive reach into, and regional knowledge of the Middle East markets.
A shift into levering our many years of experience to develop pioneering software in-house will add yet another dimension to our highly innovative solutions-portfolio.
Job Description
We are seeking a dynamic and results-driven Regional Sales Director to lead CNS’s enterprise sales organization across key verticals including Government, BFSI, Healthcare, Oil & Gas, Transportation, and Education. The role is accountable for accelerating new and recurring revenue, strengthening strategic client relationships, and positioning CNS as a trusted digital transformation partner in the UAE and wider GCC market.
Sales Strategy & Revenue Growth
- Define and execute a multi-year sales strategy aligned with CNS’s technology roadmap and business transformation goals.
- Drive YoY revenue growth across targeted verticals (Government, BFSI, Healthcare, Oil & Gas, Transportation, and Education).
- Ensure delivery of quarterly and annual sales targets with a consistent focus on margin improvement and deal profitability.
- Build a forward-looking sales pipeline focused on new client acquisition, whitespace mapping, and long-term revenue growth
- Build and maintain trusted relationships with C-level executives, enterprise clients, and government stakeholders.
- Oversee strategic account management and customer lifecycle planning to maximize retention, satisfaction, and wallet share.
- Champion a consultative selling approach and position CNS as a digital transformation partner of choice.
- Actively identify and engage greenfield opportunities across underpenetrated verticals and geographies.
- Lead, coach, and develop a high-impact team of sales leaders, practice heads, and pre-sales professionals.
- Establish sales KPIs, cadence rituals, and incentive plans to foster a performance-driven sales culture.
- Collaborate closely with HR to implement capability-building programs and succession plans.
- Ensure team accountability for governance, ethics, and compliance in all sales engagements.
- Work with Practice Heads and Technical Directors to ensure solution readiness and pre-sales excellence.
- Strengthen strategic alliances with Tier 1 OEMs and vendors, ensuring GTM alignment and compliance.
- Influence the overall ICT portfolio based on market trends, competitive intelligence, and client feedback.
- Evaluate partner performance regularly to ensure alignment with CNS’s compliance and delivery standards.
- Drive sales forecasting accuracy, pipeline health, and CRM utilization.
- Institutionalize best practices in bid management, deal qualification, and contract governance in partnership with the Bid Management Office (BMO).
- Work with Finance and Legal to ensure risk-mitigated deal structuring and credit control.
- Champion a strong internal control environment across all sales processes, ensuring regulatory and contractual compliance.
Qualifications
Education
Minimum:
- Bachelor’s degree in Computer Engineering, IT, or Business
- MBA or equivalent
Experience
- 15+ years of experience in enterprise B2B sales within the ICT or Systems Integration industry
- At least 5 years in a senior leadership role
- Regional exposure in the GCC, preferably UAE
- Certifications such as PMP, CISSP, AWS, or other relevant technology credentials
Additional Information
Skills & Abilities
- Sales Leadership & Execution
- Enterprise/Government Sales Expertise
- Partner & OEM Management
- Commercial & Financial Acumen
- Communication & Stakeholder Management
- CRM & Sales Operations
- People Management
- Strategic Sales Leadership
- Strong relationships with C-level executives and key accounts in UAE/GCC
- Advanced Technical & ICT Knowledge
- Leadership & Culture Building
Compliance with policies and procedures based on the ISO standards adopted by CNS.
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