Regional Sales Manager Institutional Sales

Job Title: Regional Sales Manager Institutional Sales
Location: Lahore
Job Type: Full-Time
Qualification: Graduate, preferably BBA, MBA, or equivalent qualification in Business Administration, Marketing, or a related field.
Experience: 8–10 years of relevant sales experience, preferably within the FMCG, bakery, food service, food ingredients, or related industry, with strong exposure to institutional and B2B sales.
Skills:

• Proven expertise in institutional sales and business development.
• Strong key account management and customer relationship-building skills.
• Excellent negotiation, communication, and presentation abilities.
• Ability to identify new business opportunities and drive revenue growth.
• Strong analytical, reporting, and sales forecasting capabilities.
• Proficiency in MS Office, particularly Excel, PowerPoint, and CRM systems.
• Strong understanding of B2B sales cycles and territory management.
• Ability to work independently while managing multiple accounts and priorities.
• Results-oriented mindset with a proven track record of achieving sales targets.
• Leadership skills with the ability to coordinate sales teams and channel partners.

Responsibilities:

• Lead institutional sales operations across assigned territories to achieve revenue and growth objectives.
• Develop and implement strategic sales plans to expand market presence and increase institutional business.
• Identify, approach, and secure new business opportunities within corporate, industrial, hospitality, food service, and commercial sectors.
• Build, manage, and strengthen relationships with key customers and strategic accounts.
• Achieve assigned sales targets and ensure sustainable business growth.
• Monitor market trends, competitor activities, and customer requirements to identify emerging opportunities.
• Prepare sales forecasts, performance reports, and business presentations for management review.
• Coordinate with production, supply chain, and customer service teams to ensure timely order fulfillment and customer satisfaction.
• Maintain accurate sales records, account plans, and customer databases through CRM systems.
• Represent the company at industry events, trade exhibitions, and customer meetings to enhance brand visibility and generate business opportunities.

About Us:
Cakes & Bakers is one of Pakistan's leading bakery and confectionery brands, committed to delivering premium-quality products and exceptional customer experiences. As part of our continued growth, we are seeking an experienced Regional Sales Manager to drive institutional sales, strengthen strategic partnerships, and expand our presence across key business segments.

Why Join Us?

• Opportunity to lead institutional sales for a recognized national brand.
• Exposure to corporate, hospitality, industrial, and food service sectors.
• Performance-driven environment with strong career growth opportunities.
• Opportunity to contribute directly to business expansion and market leadership.

Note: Only shortlisted candidates will be called for an interview.

Job Type: Full-time

Pay: Rs200,000.00 - Rs400,000.00 per month

Work Location: In person