Regional Visual Merchandise Manager- North Region

REGIONAL VISUAL MERCHANDISE MANAGER

REPORTS TO: VP VISUAL MERCHANDISE

STATUS: NON-EXEMPT

Summary

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other.

At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves “Partners.” With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.

Our vision is to offer everyone a piece of the American spirit – one handshake at a time.

Responsible for implementing visual merchandising strategies to maximize sales. Serves as the key link between the regional team and stores within the district, working closely with Store Managers to support the development of store teams. This role is predominantly hands-on, with the majority of time spent working directly in stores.

Essential Duties and Responsibilities

Presentation & Execution:

• Collaborates with the Regional Vice President and District Managers to support overarching visual merchandising strategies and floor set decision-making.
• Partners directly with Regional leadership and Store Teams to address store-specific merchandising challenges, factoring in variables such as store size, type, volume, spatial limitations, and inventory levels.
• Communicates brand and visual merchandising updates during weekly regional conference calls and ensures consistent execution of brand standards across all stores.
• Works closely with the SSC Visual Merchandising team to develop strategic solutions for assortment optimization, ensuring cohesive visual presentation and regional compliance.
• Gathers feedback from District Managers on in-store presentation and initiates action plans accordingly.
• Regularly visits stores to assess visual merchandising effectiveness, identify opportunities, and share best practices with the broader visual team through brainstorming sessions and store walkthroughs.
• Promotes operational efficiency by reinforcing best practices and identifying areas to increase productivity and reduce redundancy.
• Monitors and ensures adherence to travel budget guidelines.
• Assists with the planning and execution of fixture and product rollouts.
Provides visual merchandising support for new store openings and regional events.

Leadership and Development:

• Conduct in-store training sessions to communicate current and upcoming merchandising direction, while building presentation skills within the District Manager and Store Manager teams in a structured and consistent manner.
• Collaborate closely with the Regional Vice President and District Managers to align on visual merchandising initiatives and ensure expectations are clearly defined and executed.
• Design and deliver visual merchandising training programs for field teams in alignment with the Visual Manual and overall company objectives.
• Coach and mentor District Managers and Store Teams to strengthen merchandising capabilities and improve sales performance.
• Set, model, and communicate high professional standards, while holding team members accountable for execution and results.
• Foster strong, productive relationships across the organization to ensure alignment and support for all visual merchandising and brand initiatives.
• Cultivate effective cross-functional partnerships to drive business outcomes and promote a culture of transparency, collaboration, and accountability.
Identify high-potential talent and support their development to achieve performance excellence and future leadership readiness.

SUPERVISORY RESPONSIBILITIES

• Maintain a strong leadership presence while remaining approachable, fostering open communication and encouraging associate feedback and engagement.
• Provide remote leadership by coaching and guiding teams through email and phone communication, offering actionable feedback and solutions to address visual merchandising opportunities.
• Demonstrates high level of quality work, attendance and appearance.
• Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management.
• Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
Performs any other duties that may be assigned by management.

Qualifications

• Strong communication, customer service, time management and organizational skills.
• 2-3 years of Visual Merchandising Manager experience
• High School Diploma or General Education Degree (GED) required; 4-year college degree preferred.
• Self-starter with excellent communication and sound written skills
• Proven ability to understand and interpret visual presentation direction
• High level of skill motivating and influencing others
• Strong training and facilitation skills.
• Hotel, Airplane, and Car Travel Required.
Ability to travel up to 80% on average.

Competencies

• Customer Centric/Sales Driven – Assesses customer experience within the store and promotes a culture of customer engagement. Is attentive to customers and understands their needs, offers products that are aligned with the consumers’ expectations. Continually searches for ways to improve customer service.
• Ensure Effective Communication - Listens carefully and attentively to others' opinions and ideas. Communicates information clearly, concisely, and professionally.
Establish Trust - Follows through on commitments. Is honest and direct with others. Promotes a culture of respect for, commitment to, and compliance with Company values, beliefs, and standards. Ensures the protection of confidential information.

Boot Barn Benefits & Additional Compensation Opportunities

• Competitive hourly rate.
• Merchandise discount: 50% off of Exclusive Brands and 40% off of third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.**
• Medical, Dental, Vision and Life Insurance.**
• 401(k) plan with generous company matching.
• Flexible schedules and work/life balance.
• Opportunities for growth at every level – we are opening 50+ new stores each year.

PAY RANGE: $30.00 - $37.00*

*compensation varies based on geography, skills, experience, and tenure

Physical Demands

In general, the following physical demands are representative of those that must be met by a Partner to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job.

• Standing, walking and squatting less than fifty percent of the work shift.
• Required to lift, move and carry up to 40 pounds.
• Ability to read, count and write to accurately complete all documentation and reports.
• Must be able to see, hear and speak in order to communicate with partners and customers.
• Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
• Manual dexterity required using hands to finger; handle, feel and type; reach with hands and arms.

Work Environment

In general, the following conditions of the work environment are representative of those that a Partner encounters while performing the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job within the environment.

• The workspace is clean, orderly, properly lighted and ventilated with the proper safety compliance.
Noise levels are considered moderate.

Boot Barn, Inc. reserves the right to make exceptions to modify or eliminate this document or its content. This document supersedes all previous policies, procedures or guidelines pertaining to this subject.

Our core value of community bands us together in supportive and inclusive ways to drive our collective success. Boot Barn provides equal employment opportunity to all applicants and employees without regard to race, color, religion, sex, sexual orientation, age, national or ethnic origin, veteran or military status, disability, as well as any other protected status under the law.

Americans with Disabilities Act (ADA) - Boot Barn will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required by applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Boot Barn Store or Distribution Center or reach out to Human Resources at 1-949-453-4400, Option 4.

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