[Remote] Digital Marketing Manager (Website & SEO)

The Job:

Website Ownership

• Lead the day-to-day management of the corporate website, ensuring alignment with the organization's brand, messaging, and strategic priorities.
• Establish and enforce website standards, content governance frameworks, and quality controls.
• Conduct regular content audits to remove duplication, outdated material, and inaccuracies.
• Oversee routine performance testing, QA, and monitoring to ensure site speed, stability, and technical excellence across devices and browsers.
• Ensure full compliance with accessibility standards, data privacy regulations, and all applicable legal requirements.

Traffic Growth, SEO, & AI Visibility

• Develop and execute strategies to increase organic traffic, improve keyword rankings, and grow overall domain authority.
• Lead on-page and off-page SEO initiatives, partnering with content marketing to optimize page structure, metadata, and content performance.
• Conduct regular SEO audits for priority keyword categories and competitive themes.
• Oversee backlink acquisition efforts and manage SEO reporting, insights, and recommendations.
• Evaluate competitor search performance and identify whitespace opportunities.

AI Visibility & Generative Engine Optimization (GEO)

• Track and improve the company's visibility in AI Overviews (AIO), SGE-style summaries, answer engines, and AI-powered search experiences.
• Optimize site architecture, structured data, and content markup to increase inclusion and accuracy in AI-generated responses.
• Collaborate with content and product marketing to create GEO-friendly content frameworks that align with how LLMs consume, interpret, and surface information.
• Build and manage an AIO/GEO reporting framework, measuring impressions, citations, click-through patterns, and model-specific performance trends.
• Identify and test strategies to increase brand presence across generative engines (ChatGPT, Gemini, Perplexity, Claude, etc.) and AI-powered search.
• Stay current on AI search algorithm updates, LLM ingest patterns, and emerging best practices to maintain competitive advantage.

CRO & Analytics

• Own Conversion Rate Optimization (CRO) strategy across the website and landing pages.
• Use Google Analytics, heatmapping tools, and other analytics platforms to analyze behavior flows, identify drop-off points, and develop hypotheses for testing.
• Plan and execute A/B and multivariate tests to improve conversion rates, engagement, and overall site performance.
• Report key insights and performance trends to leadership and cross-functional teams.

User Experience & Competitive Intelligence

• Continuously evaluate competitor websites to identify industry benchmarks, UX innovations, and opportunities for differentiation.
• Collaborate with design, product marketing, and content to create intuitive, high-performing user experiences.
• Lead initiatives to improve site navigation, content discoverability, and overall customer journey efficiency.

Infrastructure & Technical Stewardship

• Maintain domain, hosting, CDN registrations, and ensure all site infrastructure remains current and optimized.
• Partner with engineering and agency resources to implement new templates, components, and platform enhancements.
• Ensure best-in-class website security, uptime, and performance monitoring.

What you'll Bring:

Knowledge/Skills/Abilities:

• 5-7 years of prior website management
• Deep knowledge in Content Management Systems (Storyblok), GA4, GTM, Search Console, SEMRush, Hubspot, SFDC, Figma, AthenaHQ, VWO
• Deep experience in SEO /GEO and driving site traffic
• Ability to troubleshoot website issues in a fast-paced environment.
• Strong attention to detail with an analytical mind and outstanding problem-solving skills
• Fantastic time management skills with the ability to multitask
• Skilled in constructing persuasive, compelling, and easy-to-read web content
• Ability to maintain and update website with new content
• Strong ability to think critically and creatively about web communications

PHYSICAL DEMANDS: In general, the following physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow different individuals to perform the essential functions of the job.

Must be able to see, hear, speak and write clearly in order to communicate with employees and/or other customers; manual dexterity required for occasional reaching and lifting of small objects, and operating office equipment. Conduct branch audits in accordance with firm policy, which may require travel to other cities and states.

WORK ENVIRONMENT: In general, the following conditions of the work environment are representative of those that an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to allow different individuals to perform the essential functions of the job within the environment.

The office is clean, orderly, properly lighted and ventilated. Noise levels are considered low to moderate.

Compensation:

The Base Pay for this position is: $105,000 - $115,000.

The Base Pay Range for this position is based on the industry benchmark for position, function, level and the company's compensation strategies. However, final offers may vary from the amount listed based on geography, candidate experience and expertise, and other objective business.

Your California Privacy Rights:

As a California resident who is an applicant to be an employee of Convoso, you have certain rights under California law with respect to information collected by Convoso in the course and scope of its evaluation of your application. The types of information Convoso collects and your rights with respect to that information are contained in Convoso's privacy policy, which you can review by going to https://www.convoso.com/privacy-policy/.