Search Engine Optimization Manager

Senior Manager, SEO with 10+ years of experience needed for a full-time, hybrid position in Boston. MUST be a player-coach who is comfortable with both strategy and execution. MUST have experience with AEO and LLMs (non-negotiable). Only local candidates who can work hybrid in Boston will be considered. Salary is 150-160K.

We are seeking an experienced and visionary Senior Manager, SEO/AEO/LLM to redefine and drive our organic search strategy into the future. This role goes beyond traditional SEO practices, requiring a leader who understands the evolution of search through user experience, Generative AI, Answer Engine Optimization (AEO), and large language models (LLMs). You will develop and execute a "Search Everywhere" strategy to enhance visibility, increase organic traffic, and attract high-value, converting users. This role will be instrumental in incorporating these practices into product and business development to meet the needs of our diverse audience.

Key Responsibilities:

• Strategic Leadership: Define and lead the strategy for SEO, AEO, and LLMs, ensuring alignment with overall business and product goals.
• Roadmap Execution: Develop and implement the SEO/AEO/LLM roadmap, prioritizing performance-based initiatives and driving authoritative content at scale.
• Data Analysis: Conduct technical and content audits, analyze audience behavior, and build actionable strategies. Partner with analytics to structure tests, monitor performance, and measure the impact of initiatives.
• Cross-Functional Collaboration: Work with internal teams and external partners—including content, paid media, product, engineering, and vendors—to bring strategies to life. Incorporate EEAT principles with structured data, content workflows, and technical enhancements.
• Discoverability: Collaborate with product teams to enhance discoverability through programmatic pages, content hubs, off-site mentions, and interactive tools like widgets and quizzes.
• Ecosystem Management: Continuously assess and update tools and systems to ensure the tech stack remains efficient and cutting-edge.
• Innovation: Research emerging trends in search and AI technologies to refine strategies and implement innovative best practices.
• Expert Consultation: Provide leadership and expertise on SEO, AEO, and LLM for internal teams and clients, offering actionable insights, reporting, and guidance.

Qualifications:

• Experience: 10-15+ years of proven experience in developing large-scale organic search strategies.
• Technical Knowledge: Strong understanding of web technologies, SEO fundamentals, and how AI bots crawl, index, and rank. Proficiency in JavaScript, HTML, CSS, and schema markup is required.
• AI & LLM Expertise: Hands-on experience with Generative AI and LLMs, including their influence on search behavior and the ability to implement optimized strategies for these engines.
• Analytical Skills: Expertise using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO platforms, with a demonstrated ability to translate complex data into actionable insights.
• Communication: Strong ability to convey technical strategies to non-technical stakeholders and company leadership.
• Leadership: Experience in a senior role leading teams, managing vendor relationships, and driving collaboration across diverse business functions.