Research Executive - Qualitative

Job Overview

The Research Executive – Qualitative is responsible for supporting the design, execution, and delivery of qualitative research projects. The role involves managing fieldwork, moderating (where applicable), analyzing findings, and contributing to client-ready reports that generate meaningful consumer insights.

Responsibilities and Duties

1. Project Execution

· Assist in the planning and execution of qualitative research projects (FGDs, IDIs, ethnographies, online communities, etc.)

· Prepare discussion guides, screeners, and research materials

· Coordinate with field teams/vendors for recruitment and logistics

· Ensure timelines, quality standards, and project objectives are met

2. Fieldwork Management

· Oversee and monitor qualitative fieldwork

· Attend / moderate / co-moderate sessions when required

· Ensure proper briefing of moderators/interviewers

· Maintain quality control during data collection

3. Analysis & Insight Generation

· Review transcripts, recordings, and notes

· Identify themes, patterns, and key insights

· Contribute to interpretation of consumer behavior, attitudes, and motivations

· Support development of actionable recommendations

4. Reporting & Deliverables

· Prepare project summaries and presentations

· Assist in report writing and visualization of insights

· Develop charts, narratives, and client-ready outputs

· Ensure accuracy and clarity of findings

5. Qualifications & Skills:

· Completed graduation – Bachelor’s / Master’s degree in Marketing, Business, Social Sciences, Psychology, or related field

· Minimum 6 months to 1 year of work experience in the research industry.

· Strong academic interest in consumer behavior, human psychology, cultural insights, or social research

· Basic understanding of qualitative research methodologies (FGDs, IDIs, ethnography, observational research, online communities)

· Good report writing and storytelling skills

Job Type: Full-time

Application Question(s):

• What is your current salary?
• What is your expected salary?

Work Location: In person