Key Responsibilities:

• Drive sales and guest satisfaction by meeting or exceeding daily, weekly, and annual performance goals, including Per Cap, Transaction Value, KPI, and Mystery Visit targets.

• Lead, coach, and inspire the Retail Team to deliver world-class, guest-obsessed experiences every day.

• Recruit, train, and develop team members, ensuring they are equipped for success through ongoing coaching, performance reviews, and personal development plans.

• Manage merchandising, inventory control, and ordering schedules to maximize sales and minimize waste or loss.

• Partner with the General Manager to plan and execute budgets, schedules, merchandising, and seasonal sales strategies.

• Oversee stock flow and timing to optimize key trading periods and maintain IP compliance.

• Ensure operational excellence in service, cleanliness, safety, and presentation across all Retail and Food & Beverage locations.

• Serve as Duty Manager on a rotating basis, supporting overall attraction operations and guest experience.

• Analyze financial and performance reports to identify trends, recommend improvements, and celebrate wins.

• Maintain compliance with all internal audits, Health & Safety standards, and company policies.

• Foster clear communication across the Retail Team and Senior Leadership Team, actively leading daily and shift briefings.

• Champion fun, positivity, and teamwork while leading by example to make every day magical for guests and staff alike.

• Perform other duties as assigned to keep the operation running smoothly and successfully.

Education and Experience:

• High school diploma or GED required; college degree preferred.
• Minimum of three years in retail or food and beverage, including at least three years in a management role within a theme park, attraction, museum, hotel, theater, or similar guest-focused environment.
• Proven ability to manage multiple projects and priorities in a fast-paced setting.
• Strong computer skills, especially with Microsoft Excel, Outlook, and Word.
• A hands-on, self-motivated leader who inspires teamwork and delivers exceptional guest experiences.
• ️ Excellent communication, organization, and interpersonal skills with a passion for creating unforgettable moments for every visitor.

Licenses and Certifications:

• Able and willing to obtain any licenses or certifications needed to keep the fun running safely and in compliance with all requirements.

The Perks of the Magic ✨

• Fantastic Health Coverage: Enjoy comprehensive medical, dental, and vision benefits to keep you feeling your best.
• Generous Paid Time Off: Take the time you need to rest, recharge, and come back ready to create more unforgettable moments.
• ️ Merlin Magic Pass: Share the fun with free entry for you, your family, and friends to our world-famous attractions.
• Recognition and Rewards: Your hard work does not go unnoticed. Celebrate your achievements with exciting recognition programs.
• 401(k) Savings Plan: Build your future with our company-matched retirement program.
• Tuition Assistance: Pursue your passions with educational support and reimbursement programs.
• Growth and Development: Learn, grow, and take your career to new heights with endless opportunities for advancement.