Retail Marketing Manager

Key Responsibilities

Retail Marketing & Visual Merchandising

• Execute retail marketing calendar with flawless in-store campaign delivery (window campaigns, in-store branding, promotional campaigns etc).
• Manage visual merchandising and brand presentation across all locations, upkeeping and monitoring the brand standards and guidelines.
• Coordinate new store launches and promotional materials. Overseeing the marketing material development across all formats, including the production of materials.
• Conduct regular store visits to ensure marketing standards.
• Oversee in-store customer experience optimization.

Brand Management & Creative

• Maintain brand consistency across all marketing materials and touchpoints.
• Lead product launch campaigns from concept to evaluation.
• Implement promotional campaigns, competitions, and customer engagement initiatives.
• Develop brand awareness initiatives and partnerships.
• Create compelling brand messaging and communication frameworks.
• Monitor brand perception and implement enhancement strategies.

Collaborations & Partnerships

• Build and maintain a working relationship with all malls, ensuring optimal support and visibility for all store locations.
• Actively explore new opportunities in all malls.
• Seek out and launch new collaborations and partnerships.
• Manage and deliver ad-hoc events such as pop up stores and one-time events.

Digital Marketing & Social Media

• Develop and execute digital marketing strategies across all online channels.
• Lead social media content creation and community management.
• Manage e-commerce campaigns and email marketing initiatives.
• Analyse digital performance and optimize for ROI.
• Ensure seamless online/offline campaign integration.

Team Leadership & Budget Management

• Lead and develop high-performing marketing team across all disciplines.
• Coordinate cross-functional campaign delivery with all departments.
• Manage comprehensive marketing budget and provide monthly P&L reporting.
• Analyse campaign performance and ROI across all marketing initiatives.
• Collaborate with stakeholders and manage agency relationships.
• Present performance insights and recommendations to General Manager.