Revenue Marketing Specialist

Mission: Drive Measurable Revenue Growth

You are the engine that fuels sales. Your mission: build Brandmotion Solution’s demand generation machine, uncovering ideal buyers, engaging them with compelling messaging, and converting interest into qualified pipeline and closed revenue.

This is not a “brand awareness” role. It’s a revenue-generating marketing position accountable for creating a predictable flow of high-quality leads that translate into sales opportunities.

This role transforms marketing from a support function into a revenue growth engine. You’ll directly influence top-line performance, shaping the systems, data, and strategies that deliver real business impact.

Core Responsibilities

• Revenue Ownership: Partner with sales leadership to define and achieve quarterly pipeline and revenue contribution goals.
• ICP & Buyer Targeting: Build and refine Ideal Customer Profiles and persona frameworks across each product vertical; use data to continuously validate audience quality.
• Demand Generation Campaigns: Plan, launch, and manage full-funnel, multi-channel campaigns (email, LinkedIn, content, SEO, paid ads, and events) designed to create qualified opportunities.
• Lead Nurture & Conversion: Develop and manage automated nurture sequences and retargeting flows that move prospects from awareness to meeting-booked.
• Pipeline Analytics: Track all engagement behaviors (views, clicks, form-fills, replies, demos, conversions) and tie activity directly to revenue outcomes through CRM and HubSpot reporting.
• Sales Alignment: Collaborate daily with the sales team to ensure MQLs → SQLs → opportunities transition smoothly, with clear attribution and shared performance dashboards
• Continuous Optimization: Monitor metrics, A/B test content and ads, refine audience lists, and adjust tactics to maximize ROI and cost-per-opportunity.
• Content with Commercial Impact: Create assets (emails, landing pages, thought leadership pieces) designed not just to inform — but to convert.

Required Skills & Traits

• 3–5 years of B2B marketing experience with proven success in revenue or pipeline-generating roles.
• Technical fluency in HubSpot, LinkedIn Campaign Manager, Google Analytics, and similar tools.
• Performance mindset: Obsessed with metrics like MQL-to-SQL conversion, pipeline velocity, and campaign ROI.
• Strong written communication: You can write copy that moves prospects to act.
• Curious and data-driven: Constantly asking, “Does this drive revenue?”
• Collaborative operator: Thrives in a tight sales-marketing loop where success is measured in dollars, not impressions.
• Preferred experience: Familiarity with ZoomInfo, HubSpot workflows, and lead scoring models.

Success Metrics

You’ll be measured by tangible business outcomes such as:

• A defined dollar amount in qualified sales pipeline generated per quarter through marketing efforts.
• Conversion rates show how effectively new leads progress from initial inquiry to confirmed sales opportunity to closed customer.
• Revenue contribution directly linked to marketing campaigns and initiatives.
• Improved sales cycle efficiency, reflected in faster movement from first contact to signed deal.

Job Type: Full-time

Pay: From $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person