Revenue Strategy Director - AdventHealth Sports Park at Bluhawk

SALES DIRECTOR - AdventHealth Sports Park at Bluhawk

Sports Facilities Management, LLC

LOCATION: Overland Park, KS

DEPARTMENT: OPERATIONS

REPORTS TO: GENERAL MANAGER

STATUS: FULL-TIME (EXEMPT)

ABOUT THE COMPANY

AdventHealth Sports Park at Bluhawk is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Overland Park, KS. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.

AdventHealth Sports Park at Bluhawk is managed by Sports Facilities Management, LLC (SFM), a Sports Facilities Companies (SFC) Organization. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.

SFC was awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.

POSITION SUMMARY:

The Sales Director owns the multi-line revenue plan and commercial strategy across sponsorships, premium, corporate/social events, group/FEC programs, and retail activations. This role designs pricing and packaging, builds and governs pipeline standards, leads forecasting and performance analytics, and partners with Sales, Marketing, and Operations to drive profitable growth and deliver what is sold. Success is measured by revenue attainment, margin improvement, forecast accuracy, and channel/program ROI.

PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:

• Build the annual and quarterly revenue plan by line of business (sponsorships/premium, events, group/FEC, retail/ancillary), including pricing architecture, promotional guardrails, and margin goals.
• Develop demand plans by segment (corporate, education, community, sports, nonprofit) and seasonality; set pacing and waterfall targets.
• Create and maintain rate cards, asset valuations, program bundles, and capacity rules; implement dynamic pricing where applicable.
• Govern holds and inventory controls in partnership with Operations to ensure deliverability and protect guest experience.
• Define ICPs, target lists, and outbound cadences; establish CRM stage definitions, exit criteria, and activity standards.
• Drive pipeline coverage (3-4x), deal strategy, and SLA handoffs from Sales to Operations (BEOs/function sheets, COIs, deposits).
• Lead weekly and monthly forecasts with bottoms-up reconciliation to own variance analysis and corrective action plans.
• Build dashboards for pace-to-plan, channel/offer performance, and win/loss insights; translate data into decisions.
• Partner with Marketing to deploy multi-channel campaigns that align to demand windows, inventory, and revenue mix targets.
• Test and iterate offers, sequencing, and creative; measure CAC/ROI and lifetime value of accounts and programs.
• Support sponsorship asset development, packaging, and valuation; assist with proposals, pricing, and renewal strategies.
• Implement fulfillment playbooks to ensure promised assets are delivered and reported.
• Run a weekly Revenue Council with Sales, Marketing, and Operations to align inventory, pricing, and promotional calendars.
• Coordinate with Finance on P&L impacts, margin expansion initiatives, and quarterly business reviews.
• Set KPI scorecards for Sales and channel owners (activity, conversion, ASP, sales cycle, utilization/mix, gross margin).
• Identify capability gaps; recommend enablement, tools, and process improvements.
• All other duties as assigned by management.

MINIMUM QUALIFICATIONS

• Bachelor's degree in business, Finance, Economics, or related field; MBA or advanced analytics experience a plus.
• 5+ years in revenue strategy, sales operations, commercial planning, or product/pricing within sports, entertainment, hospitality, FEC, or events
• Must be able to work flexible schedules including weekends, nights, and holidays
• Demonstrated experience with multi-line revenue planning, pricing/packaging, and capacity/inventory management
• Proficient with CRM/BI tools (e.g., Salesforce, HubSpot, Tableau/Power BI) and Excel for modeling and forecasting
• Strong analytical, financial, and storytelling skills; able to translate data into actionable plans.
• Excellent stakeholder management; proven record of partnering with Sales, Marketing, Operations, and Finance
• Background in sponsorship valuation, events revenue, or FEC/group programming.

WORKING CONDITIONS AND PHYSICAL DEMANDS

• Must be able to lift 50 pounds waist high
• May be required to sit or stand for extended periods of time whether indoors or outdoors, and squat, stoop or bend
• Will be required to operate a computer
• Facility has intermittent noise