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RID Trade Development Representative

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Summary:

This role is central to driving brand visibility and market growth for a diverse portfolio of spirits brands across on-premise accounts. This role demands an individual who can seamlessly interface with suppliers, effectively analyze market trends and execute brand strategies in the on-premise. If you're passionate about the spirits and hospitality industry and possess a keen understanding of business solutions, brand programming, and relationship management, we invite you to bring your expertise to our team.

Core Responsibilities
:

Customer Engagement
: Amplify brand visibility and advocacy within on-premise segments through strategic initiatives and solutions.
Commercial and Performance Strategy: Strategically plan and implement brand engagement that propels growth, ensuring that market share increases for the entire portfolio.
Consumer Strategy: Stay abreast of customer and category trends, leveraging this knowledge to educate customers, address challenges, and optimize sales opportunities.
Accountabilities: Manage various portfolio initiatives with precision and timeliness:
  • Comprehensive reporting
  • Performance tracking
  • Participating in training sessions
  • Management of Point of Sale for on premise
  • Curate insights about the brand, market, competitors, and customers
  • Collaborate with sales teams
  • ON premise route coverage when needed

Leverage Expertise
: Facilitate educational sessions for on-premise customers through staff training, and educating the sales team on portfolio.
Network Partnership: Bridge communication between suppliers, internal sales, managers, and customers within the coverage territory. Develop robust and value-driven relationships within top 50 key account territory.
Learning: Continuously expand your knowledge about spirits/Wine and hone your presentation skills.
Additional Responsibilities: Must be willing and able to use a personal credit card for work-related expenses. Reimbursement processes and timelines will be provided during orientation.
CRM Tool : Repsly daily usage
What Success Looks Like:
  • Overachieving sales growth, volume, distribution, and menu presence targets.
  • Timely and effective delivery of on-premise program activities.
  • Exhibiting menu growth within designated key account universe.
  • Garnering positive feedback from internal and external stakeholders.
  • Effective communication of success stories.
  • Consistently adding value across the territory.
  • Steadily enhancing brand and category knowledge.
Qualifications:
  • 1+ years of experience in the spirits or hospitality sector; 2+ years in sales
  • Prior experience in bar/restaurant/hotel operations is beneficial.
  • Solid organizational and planning skills.
  • Demonstrated ability for self-management and achieving results.
  • Passion for spirits history, production, and cocktail culture.
  • Stellar communication skills.
  • Aptitude for selling, negotiating, and building robust relationships.
  • Proficiency in sales or related data analysis.
  • Comprehensive understanding of market dynamics and trends.
  • Flexibility in working hours, including nights and weekends as needed.
  • Reliable mode of transportation for account visits.
  • Enthusiasm for mentorship and a positive team environment.
  • Bilingual (English and Spanish) preferred.
  • A valid driver's license and proof of insurance is required.

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