Rider Communication and Engagement Specialist

Job Details
Location: United Arab Emirates
Location: Dubai
Industry: Marketing / PR / Advertising
Function: Copywriting / Editing
Gender: Any
Candidate Nationality: Any
Candidate Preferred Location: Any
Job Type: Full-time

What You ll Do

* Create rider-focused content in English and Arabic, coordinating translations into Roman Urdu and Kurdish
* Write engaging copy for in-app messages, SMS, newsletters, social media, and video scripts
* Maintain a content bank and messaging templates for consistent communications across markets
* Support the execution of regional rider communication campaigns for seasonal and operational events
* Manage assigned parts of the rider communication calendar, ensuring smooth coordination with stakeholders
* Lead and coordinate rider campaigns or on-ground events under supervision, including logistics and vendor follow-up
* Manage digital rider-facing platforms such as WhatsApp, Tweety, TikTok, Instagram, and Facebook
* Track and report on campaign performance, budget efficiency, and ROI
* Support post-campaign evaluations, collecting rider feedback and field insights for improvement
* Collaborate with operations, fleet partners, and marketing teams to align messaging and initiatives

Candidate Requirements

* 3 5 years of experience in content creation, communications, or copywriting, ideally in logistics, technology, or gig-economy
* Bachelor s degree in Journalism, Communications, English, Psychology, or a related field
* Native-level fluency in English and Arabic, both written and spoken
* Strong content portfolio covering campaigns, crisis communication, social media posts, and educational materials
* Proficiency with digital tools and social media platforms for communication campaigns
* Experience managing content calendars and delivering high-quality work under tight deadlines
* Creative thinker with analytical ability to evaluate campaign impact and optimize future efforts
* Proactive self-starter with strong problem-solving skills