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Route to Market Manager - Lahore

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Lead the “Expand” strategy designing, reviewing, and maintaining a robust route to market strategy which delivers effective, efficient, sustainable business growth.


This role is accountable on levels of designing, cascading and identification of opportunities which may lead to efficiency, robustness, and profitability for company.

Physical Availability Enhancement

  • Drive operational and strategic route agenda with team leaders and ensure binding commitments with business partners for volume growth and route service.
  • Undertake route design with regions with keen focus on route productivity and resource efficiency


People Management & Development

  • Manage and train RTM executives by assigning projects that will facilitate team’s development.
  • Provide on the job training to team which will encourage out of box thinking in order to develop disruptive strategies


Project management

  • Design, and lead RTM projects that are aligned with company’s goals.
  • Identify opportunities in regions and establish effective strategy, route, and means to tap potential sales
  • Development of RTM plans for emerging blue oceans and white space.


Budget management

  • Manage Distributor Business Development Support in terms of allocation, phasing, and overall budget.
  • Utilize budget spending to achieve company’s numeric goals


Liaison

  • Coordinate and jointly work with regional sales managers and head of sales to achieve mutual goals of volume and numeric achievement
  • Liaison with Customer Finance to identify key profitability baskets and devise way forward accordingly


Education & Experience

Bachelors with minimum 5-7 years’ experience in RTM/ GTM

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