Routing Intelligence Asst Analyst

Job Description – Route Optimization Analyst

We are seeking a proactive and analytical Route Optimization Analyst to support our Route-to-Market and Sales Operations teams. In this role, you will play a key part in designing efficient sales routes, enabling productivity improvements, and supporting strategic market execution.

What You’ll Do

• Partner with the Go-to-Market team to understand commercial strategy, operating principles, and routing needs.

• Prioritize and prepare routing objectives aligned to annual plans and market requirements.

• Collaborate with Sales Managers to enhance route productivity and recommend performance-driven adjustments.

• Support pre-work activities with local project teams: validate customer master data, conduct outlet segmentation, confirm visit frequency, and ensure accurate geocoding.

• Use digital routing tools to generate balanced and efficient field sales routes based on key performance indicators (customer count, segmentation, visit frequency, sales volume, route duration, etc.).

• Lead the full routing process: data collection, modeling current state, scenario building to determine headcount needs, creating new route structures, preparing work-change plans, and supporting deployment.

• Work closely with Field Sales teams to validate route proposals and deliver them within expected timelines and productivity targets.

• Review and maintain geofencing data to ensure accuracy and update routes as needed.

• Develop and deliver reports on call compliance, call effectiveness, and before/after performance analysis; share insights and recommendations with Sales teams.

• Prepare qualitative assessments to identify optimization opportunities and propose continuous improvements.

• Adjust route solutions based on feedback from Go-to-Market and frontline leaders, ensuring alignment with defined routing principles.

• Train new team members on routing tools, processes, and best practices.

What We’re Looking For

• Bachelor’s degree in business, Engineering or a related field.

• English proficiency.

• 1–2 years of experience in Sales, Logistics, or Supply Chain (required).

• SQL

• Experience using routing or logistics software (preferred).

• Strong project management skills are a plus.

• Ability to understand complex business drivers, build metrics, analyze data, and implement improvements.

• Excellent communication and influencing skills.

• Results-oriented mindset with strong planning and follow-up capabilities.