Sales and Marketing Analyst

Role Description:

The Marketing Analyst – Lending Products plays a key role in driving growth and profitability across lending product portfolios. This role supports campaign planning, measurement, and optimization across the entire marketing funnel — from brand-building to acquisition and customer engagement and retention. This person will synthesize data across brand and performance media, partnerships, and lifecycle marketing programs (e.g. email, push) to help optimize marketing investments and improve outcomes throughout the customer relationship journey.

Job Duties:

• Analyze marketing performance across lending products to uncover insights that improve efficiency, conversion, and growth.
• Design and measure incrementality and match market tests to evaluate the impact of marketing channels and campaigns.
• Maintain a structured test-and-learn roadmap and deliver analysis that supports continuous performance improvement.
• Oversee marketing campaign execution across various channel
• Partner with marketing and product teams to ensure accurate data tracking, attribution, and performance measurement across acquisition channels.
• Translate campaign and channel results into clear recommendations for targeting, creative, and investment optimization.
• Work with lifecycle marketing team to build roadmap for existing lending portfolio growth and engagement.
• Partner with cross-functional teams to ensure analytics insights align with broader business objectives.
• Clearly communicate findings, trends, and recommendations to leadership and key stakeholders.

Education & Requirements:

• Bachelor’s Degree is required
• 3+ years’ experience with basic statistics, A/B test design, marketing effectiveness measurement
• 2+ years’ experience with SAS, SQL, Python skills
• Understanding of marketing campaign execution or have hands-on experience (implementing targeting criteria, leads generation, waterfall suppression, etc.)
• Able to build marketing test design end-to-end

Plus:

• Knowledge of Google Analytics is highly desired
• Adobe Manager CRM experience is a plus
• Prior lending product domain, credit risk, and/or bureau data knowledge is a huge plus

Job Type: Full-time

Pay: $60,200.00 - $64,500.00 per year

Education:

• Bachelor's (Required)

Experience:

• A/B testing: 2 years (Required)
• Marketing: 3 years (Required)
• SAS: 2 years (Required)
• Marketing management: 2 years (Required)
• Python: 1 year (Preferred)

Location:

• Boston, MA 02109 (Required)

Ability to Commute:

• Boston, MA 02109 (Required)

Work Location: Hybrid remote in Boston, MA 02109