Sales and Marketing Head

Job Summary

The Sales & Marketing Head leads the overall sales strategy, brand positioning, and marketing initiatives for real estate and/or hospitality projects. The role is responsible for driving revenue growth, building strong market presence, developing high-impact marketing campaigns (ATL, BTL, Digital, and PR), and managing end-to-end sales operations. This position works closely with senior management, property development teams, and external partners to ensure strategic alignment and successful market penetration.

Location - Sector 32, Noida

Key Responsibilities
1. Strategic Leadership

• Develop and execute comprehensive sales and marketing strategies for real estate projects, hotels, resorts, or mixed-use developments.
• Set annual sales targets, marketing budgets, and performance KPIs.
• Analyze market trends, competitor activities, and customer insights to identify new business opportunities.
• Lead the brand positioning and long-term marketing roadmap for the organization.

2. Sales Management

• Oversee the entire sales cycle—from lead generation to deal closure.
• Build, mentor, and manage high-performing sales teams.
• Develop pricing strategies, payment plans, and promotional offers.
• Foster strong client relationships with corporate clients, brokers, channel partners, and travel/tour operators (for hospitality).
• Monitor sales performance and present regular forecasts and reports to leadership.
• Manage mass media campaigns including TV, radio, print, outdoor, and brand partnerships.
• Oversee media planning, media buying, and creative development.
• Plan and execute on-ground activations, events, roadshows, exhibitions, and customer engagement activities.
• Lead digital strategy across website, social media, SEO/SEM, paid ads, and marketing automation.
• Drive performance marketing to generate qualified leads and improve conversion rates.
• Ensure data-driven decision-making through analytics and campaign performance measurement.
• Build and maintain relationships with media houses, journalists, influencers, and PR agencies.
• Handle press releases, media events, crisis communication, and brand reputation management.
• Oversee marketing and sales for property launches, hospitality openings, leasing, and sales campaigns.
• Collaborate with architects, design teams, operations, and project management for accurate communication of project features.
• Manage tie-ups with brokers, channel partners, travel agencies, and corporate partners
• Drive customer experience enhancements—show apartments, site visits, virtual tours, guest experience, loyalty programs, etc.
• Manage marketing budgets efficiently and ensure ROI on campaigns.
• Track KPIs such as CPL, CPC, ROI, occupancy rates (hospitality), and absorption rates (real estate).
• Ensure compliance with brand guidelines, regulatory requirements, and
• and organizational policies.

Required Skills & Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, Hospitality Management, or related field.
• 8–15+ years of experience, with a strong background in real estate and/or hospitality.
• Proven experience leading sales and marketing teams and managing multi-channel campaigns (ATL, BTL, PR, and Digital).
• Strong analytical skills, leadership abilities, and business acumen.
• Excellent communication, negotiation, and stakeholder management skills.

Job Type: Full-time

Pay: ₹80,000.00 - ₹85,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person