Sales and Marketing Manager

Sales & Marketing Executive – Fitness Studio

Job Purpose:

To drive membership sales, promote the gym’s services, and build strong client relationships by implementing effective sales and marketing strategies that increase revenue and brand awareness.

Key Responsibilities:Sales

• Achieve monthly and quarterly membership sales targets.
• Generate and follow up on leads through walk-ins, phone calls, referrals, and digital inquiries.
• Give studio tours and explain membership packages to prospective clients.
• Maintain strong relationships with existing members to encourage renewals and upselling (personal training, group classes, nutrition packages, etc.).
• Handle objections and close sales effectively.

Marketing

• Assist in planning and executing marketing campaigns (both online and offline).
• Promote the gym through social media, WhatsApp campaigns, and local advertising.
• Organize and support fitness events, workshops, and promotional activities.
• Collaborate with influencers, nearby businesses, and community groups to increase visibility.
• Track campaign performance and suggest improvements.

Customer Relationship Management (CRM)

• Maintain accurate records of leads, prospects, and conversions.
• Provide excellent customer service to enhance member satisfaction and retention.
• Gather feedback from members to improve services.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or related field (preferred).
• Prior experience in sales/marketing, preferably in fitness, wellness, or hospitality.
• Strong communication and presentation skills.
• Negotiation and closing skills.
• Proficiency in social media platforms and basic digital marketing tools.
• Energetic, self-motivated, and passionate about fitness.

Performance Metrics:

• Monthly/quarterly membership sales achieved.
• Number of leads generated and converted.
• Member retention and satisfaction levels.
• Effectiveness of marketing campaigns.

Work Environment:

• On-site at the fitness studio.
• May require flexible working hours (including weekends/evenings for promotions or events).

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹54,509.50 per month

Work Location: In person