Sales and Marketing Manager

Sales & Marketing Manager

The Tillerman — Bristol, Vermont
Eat • Stay • Celebrate

We’re looking for a storyteller.

Someone who sees the magic in a beautiful set dining room, a weekend away in the mountains, and a once-in-a-lifetime wedding celebration.

The Tillerman is a restaurant, inn, and events venue set in a historic 18th-century property. We believe in community, great food, genuine service, and the kind of hospitality that leaves a mark.

About the Role

The Sales & Marketing Manager will help shape and share the story of The Tillerman. You’ll lead marketing and sales efforts for our restaurant, inn, and events — working closely with our team to bring guests in, fill rooms, and create lasting connections.

You’ll balance creativity with strategy: telling stories that resonate while tracking the results that help us grow.

What You’ll Do

• Develop and manage marketing strategies and budgets across the restaurant, inn, and events.
• Oversee website content, SEO, and digital presence for all departments.
• Create engaging social media content that reflects The Tillerman’s voice and values.
• Collaborate with the Restaurant Manager, Event Manager, and Inn Keeper to promote their programs and initiatives.
• Build partnerships with local farms, makers, and media to tell the broader community story.
• Manage photography, storytelling, and visual assets to ensure brand consistency.
• Plan and execute email marketing and promotional campaigns to increase engagement and sales.
• Coordinate press and influencer outreach for media coverage.
• Track and analyze marketing performance, adjusting strategies as needed.

What We’re Looking For

• 3–5+ years of marketing or brand management experience (hospitality preferred).
• Strong writing, design, and storytelling instincts.

• a keen visual/design eye, able to independently design social content and visuals consistent with the Tillerman brand

• Hands-on experience with social media management, digital advertising, and SEO.

• Proficient in Canva, Squarespace, Outlook, Google Drive, Instagram, Facebook, TikTok. You will be working on a Macbook & iPhone,

• A creative eye and an analytical mind — you enjoy both ideas and outcomes.

• Skilled in filming quality content and photography

• Strong organizational and project management skills,

• Collaborative spirit and comfort working across departments.
• Excitement for local food, thoughtful hospitality, and meaningful guest experiences.

• Someone who thrives in a dynamic environment, who takes initiative and is driven. You are proactive, balancing independent work with team projects.

Compensation

• Competitive base salary plus bonus, healthcare, dental, vision, 401(k) match, paid time off, restaurant discount

Job Type: Full-time

Projected Total Compensation: $55,000.00 - $65,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person