Sales Development Representative B2B

Role Overview:

As a Sales Development Representative (SDR), you will be the first point of contact for potential clients, playing a critical role in driving sales growth by generating and qualifying leads. Focused on the U.S. market, this role demands exceptional communication skills, persistence, and a results-driven mindset.

Key Responsibilities:

• Identify and pursue new business opportunities to grow the company's specialized services particularly IT, software, AI solutions, legal services, digital marketing services, cyber security services.
• Conduct market research to identify potential clients, key decision-makers and understand their needs and requirements.
• Conduct structured outbound prospecting via calls, emails, and social media to identify and engage potential clients (MQL & SQL).
• Respond promptly to leads generated through marketing campaigns and qualify their potential.
• Lead Qualification: Oversee advanced prospect research to ensure high-quality targeting and alignment with business priorities.
• Appointment Setting: Schedule meetings, product demos, or calls with qualified U.S.-based prospects.
• Qualify leads using the BANT or any framework and identify high-value opportunities.
• Maintain and report on a personal sales pipeline and forecast accurately.
• CRM Management: Maintain accurate and up-to-date lead records in CRM systems such as Salesforce or Dynamics 365.
• Performance Metrics: Consistently meet or exceed KPIs, including outreach activities and meetings booked.
• Industry Knowledge: Stay informed about the company's offerings, the U.S. market, and emerging trends in the industry.

Requirements:

• Minimum 2 years in a quota-carrying B2B sales role.
• Proven SDR outbound experience engaging U.S. prospects across phone, email, LinkedIn etc.
• Prior experience in selling Software Development services, or SaaS to U.S. / International clients.
• Good expertise in prospecting, cold calling, setting appointments with potential clients, demand lead generation, lead generation, and lead qualification.
• Strong abilities to understand the market dynamics of outsourcing services, and client needs.
• Analytical mindset with proficiency in data-driven decision-making and market analysis.
• Exceptional communication and negotiation skills, with the ability to engage and influence clients and stakeholders at all levels.
• Strong ability to learn quickly and adapt to changing business needs
• Excellent skills required in articulating the results and sales performance.
• Proven ability to meet or exceed sales-related KPIs (mentioned below) in a fast-paced environment.
• Experience with CRM tools and sales processes is an advantage. (Salesforce, Hubsoft & Microsoft Dynamics)
• Excellent presentation and interpersonal communication skills.
• Strong critical thinking and problem-solving abilities with keen attention to detail.
• Result-oriented mindset with a strong focus on achieving targets.
• High level of resilience and persistence in challenging situations.
• Proactive attitude with the ability to take initiative and ownership

What We're Looking For

• Proven quota-carrying experience in B2B sales, ideally in Software Development Services or SaaS based product.
• Strong ability to setting the appointments. However, experience in full sales cycle or have ability to independently take deals from lead to signed contract.
• Clear, concise communicator who can articulate value in the prospects language.
• Track record of achieving or exceeding sales targets through disciplined outreach.
• Highly accountable with the ability to explain daily/weekly activity plans and their link to results.