Sales Development Representative (SDR) – COOPABLE (Lexington, KY)

About Us

At COOPABLE, we help car dealerships unlock the full potential of their co-op marketing funds—turning overlooked dollars into measurable growth. We’re not your typical marketing agency. We empower dealerships to work with the vendors they love while we handle the approvals, reporting, and strategy needed to drive real results.

Our team is growing fast, and we’re looking for motivated people who want to build a career in sales, develop strong outbound skills, and join a company where your work actually matters.

Position Overview

As a Sales Development Representative (SDR), you’ll be the front line of our sales organization. Your role is to research prospects, make outbound calls, book appointments, and create strong first impressions with potential dealership clients. You’ll work closely with our sales and marketing teams to generate pipeline, nurture leads, and support our overall revenue growth.

If you’re energetic, goal-driven, and excited by the idea of talking to new people every day, this is the perfect entry point into a long-term sales career at COOPABLE.

Key Responsibilities

• Make outbound calls, emails, and LinkedIn outreach to automotive dealerships
• Qualify prospects and schedule discovery & demo calls for the sales team
• Maintain accurate lead and activity tracking within our CRM (HubSpot)
• Research dealerships, decision-makers, and co-op eligibility
• Assist the sales team with proposals, follow-ups, and communication
• Prepare call notes, reports, and appointment handoffs
• Support sales events, virtual demos, and trade shows
• Deliver an exceptional experience through clear communication and follow-through

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field (or equivalent experience)
• Strong verbal and written communication skills
• Comfort making outbound calls and talking to new people regularly
• Highly organized with strong attention to detail
• Ability to learn quickly and thrive in a fast-paced environment
• Basic familiarity with HubSpot and dialers

Bonus Points For:

• Experience in sales, customer service, or outbound calling
• Understanding of automotive dealerships
• A self-starter mindset with a natural drive to hit goals

Why You’ll Love Working Here

• Competitive base pay + performance-based bonuses
• Health, dental, and vision insurance
• Paid time off + company holidays
• Career development and upward mobility
• Supportive, collaborative team environment
• Modern office in downtown Lexington

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Experience:

• Automotive Industry: 1 year (Preferred)

Ability to Commute:

• Lexington, KY 40507 (Required)

Work Location: In person