Sales Director

Our time to make ripples.

We are for the restless achievers. For those who thirst for success and more. For those who never stop trying. We are Masafi. And if you have what it takes, we are ready to take the next step with you.

Things we believe in:

Inclusivity & diversity

We are an equal opportunity employer, and we believe diversity, gender balance and inclusion lead to success.

Our people

We believe passionate people propel us forward, build our culture and drive our spirit of innovation.

Hard work, integrity & ownership

We believe hard work trumps everything. And honesty and taking total responsibility are the pillars of everything we do.

A glimpse of your typical workday

• Strategic Leadership: Shape and execute a robust sales strategy that drives Masafi’s growth objectives across local and international markets.
• Commercial Ownership: Take full accountability for sales operations, ensuring strong market penetration and sustainable business performance.
• People Leadership: Inspire, guide, and empower a diverse sales organization to achieve excellence and exceed targets.
• Growth Delivery: Consistently achieve revenue, volume, and profitability goals while maximizing product presence and market visibility.
• Partnership Excellence: Cultivate and expand relationships with key business partners to strengthen Masafi’s market position.
• Business Development: Explore untapped opportunities and introduce innovative approaches to capture new customers and territories.
• Cross-Functional Impact: Work hand-in-hand with Marketing, Supply Chain, Finance, and other functions to deliver seamless execution of business plans.
• Performance Optimization: Monitor results through clear KPIs, drive continuous improvement, and embed best practices in the sales process.

What makes you stand out

• 12–15 years of progressive sales leadership experience in FMCG, with at least 5 years in a senior management or director-level role.
• Demonstrated success in driving double-digit growth and expanding market share in highly competitive categories.
• Proven ability to design and implement long-term commercial strategies across multiple markets.
• Experience leading large, diverse sales teams — developing future leaders and building high-performance cultures.
• Strong track record of managing multi-million-dollar P&L and delivering sustainable profitability.
• Deep knowledge of the UAE/GCC FMCG landscape with established relationships at a senior level.
• Influential communicator and negotiator, capable of building strategic partnerships with top customers, distributors, and business stakeholders.
• Visionary leadership style that balances strategic foresight with operational excellence.

The joys:

Workspace: We mix work and play with an exclusive gym and an inspiration zone filled with indoor games, library, bean bags and of course, piping hot coffee.

Game-changing leadership: We mentor and hone future leaders through agile, dynamic and people-focused training.

Enriching rewards: Besides bench-marking industry remuneration, we offer medical benefits and discounts on all Masafi products.

Focus on wellness: We not only insist on a great work-life balance but also accompany it with a lovely wellness program.

Our story

Masafi was born in the Hajar Mountains in the United Arab Emirates. And ever since, we’ve left a mark across the region and the world.

Back in 1976, Masafi was the first naturally sourced drinking water in the UAE. Today, our portfolio consists of the finest range of pure naturally sourced water, juices, tissue papers and anti-bacterial essentials.

While we have been the market leader for over 4 decades, we never take anything for granted. Every day, we work harder to deliver the finest products that are good for people and the planet too.

We are an equal opportunity employer. Inclusivity, diversity and gender balance are the cornerstones of our business just like, wellness, mindfulness and a healthy work-life balance.

Interested in growing your career with us? Take a look at some of our current openings. We can’t wait to hear from you.