Sales Director

About the Company:

We are a leading industrial manufacturer supporting Saudi Arabia’s power infrastructure with locally engineered, high-quality electrical products.

Our advanced manufacturing facilities in Riyadh produce a wide range of solutions for utility and industrial customers, including:

• Smart energy meters
• Circuit breakers (MCB / MCCB / ACB)
• LV & MV instrument transformers
• LV & MV switchgear solutions (up to 36 kV)
• Distribution & power transformers (up to 10 MVA)
• FRP meter boxes & feeder pillars

All products are internationally type-tested and supported by strong engineering expertise and certified quality management systems (ISO 9001 & ISO 45001), ensuring reliability and compliance with global standards.

Key Responsibilities:

• Develop and lead the overall sales strategy for power and distribution transformers and LV/MV electrical solutions within the Saudi market.
• Manage and grow sales of major projects, particularly with Saudi Electricity Company (SEC) and government/semi-government entities.
• Achieve annual revenue, growth, and market share targets.
• Build and maintain strong strategic relationships with SEC, key accounts, consultants, EPC contractors, and decision-makers.
• Oversee pricing, tendering, bidding, and contract negotiations for large-scale projects.
• Lead, mentor, and manage the sales team to ensure high performance and target achievement.
• Analyze market trends, competitors, and business opportunities to drive market penetration.
• Coordinate closely with engineering, technical, and operations teams to deliver integrated solutions.
• Prepare regular sales forecasts, performance reports, and presentations for senior management.
• Ensure full compliance with SEC, SASO, IEC, and other relevant standards and regulations.

Qualifications:

• Bachelor’s degree in Electrical Engineering.
• 14–25 years of experience in sales within the transformers, LV/MV, or power distribution industry.
• Proven experience working directly with Saudi Electricity Company (SEC) or SEC-approved vendors and contractors.
• Strong knowledge of the Saudi electrical and power market.
• Demonstrated success in managing large projects and high-value contracts.
• Solid leadership experience in managing and developing sales teams.
• Strong negotiation, communication, and strategic planning skills.
• Good technical understanding of transformers and LV/MV systems.