Sales Director – Healthcare (Central Region)

Sales Director – Healthcare (Central Region)
Clinical Solutions (Digital Therapeutics / Prescription Technology)
Location: Remote (U.S.) (Proximity to a major transportation hub —e.g., ORD, DFW, STL,
MSP—is preferred but not required).
Reports to: Vice President of Sales
Role type: Professional / Individual contributor
Travel: Up to 50%

About Floreo
Floreo is pioneering the use of Virtual Reality (VR) to create immersive, therapeutic, and
educational experiences for neurodiverse children and adults. Our evidence-based platform is
used across therapy, educational, and family settings, and we are developing a regulated
Software as a Medical Device (SaMD) for commercialization in 2026. Beyond 2026, Floreo is
developing new products leveraging AI, including an ADHD therapeutic and an autism
assessment tool.Our mission is a world that is open and accessible to the neurodiverse.

Overview
The Sales Director – Healthcare is responsible for generating new revenue and expanding
existing customer relationships across clinical environments. As a member of the commercial
team, this role also serves as a functional lead, responsible for establishing regional strategy
and providing technical onboarding to other sales staff regarding the medical device sales cycle.
This individual contributor will lead consultative sales efforts and serve as a trusted partner to
customers throughout their lifecycle, ensuring they fully realize the value of Floreo's platform in
day-to-day clinical use.

At Floreo, success is driven by a highly collaborative, team-oriented culture. This role requires
someone who operates with a solutions-first mindset, takes ownership, and thrives as a
self-starter in a fast-paced, evolving environment. This role requires experience selling
prescription-based or clinically utilized technologies — including digital therapeutics (DTx),
software as a medical device (SaMD), or other regulated solutions — and the ability to engage
clinical, administrative, and operational stakeholders with credibility and confidence.

Responsibilities
Drive New Business & Pipeline Development

• Generate leads and prospect within clinics, therapy practices, behavioral health
  organizations, and human services providers
• Build and manage a robust pipeline to consistently meet or exceed sales targets
• Develop territory strategies for the Central Region that prioritize high-value accounts and
  accelerate time to close
• Serve as a functional lead by teaching and onboarding team members on the technical
  requirements of SaMD sales, clinical procurement, and insurance reimbursement.

Lead Consultative Sales Cycles

• Manage full-cycle sales from initial outreach through close
• Conduct discovery to understand clinical workflows, reimbursement context, and
  operational needs
• Position Floreo's platform — including its SaMD pathway — in terms relevant to clinical
  and administrative buyers

Manage & Expand Customer Relationships

• Own the customer relationship lifecycle and identify expansion opportunities
• Ensure customers are realizing measurable value from the Floreo platform to support
  retention and growth
• Serve as a voice of the customer internally, informing product and market access
  strategy

Collaborate & Contribute to Team Success

• Work closely with Market Access, Marketing, and Product teams to align sales efforts
  with commercialization milestones
• Actively contribute to a team-based selling environment — sharing intelligence,
  supporting peers, and reinforcing a culture of accountability
• Assist in the documentation and refinement of the 2026 SaMD commercialization
  playbook.

Maintain Operational Discipline

• Track all sales activities, pipeline stages, and forecasts accurately in CRM
• Provide regular reporting to VP of Sales on territory performance, procurement cycles,
  and market dynamics

Qualifications

• 5–10+ years of experience in DTx, SaMD, medical device, or clinical technology sales
• Proven success selling into clinics, behavioral health organizations, or health systems
• Familiarity with digital health reimbursement pathways, including CPT codes, state
  Medicaids, and CMS processes, is a strong plus
• Strong understanding of clinical workflows and the ability to engage both clinical and
  administrative stakeholders
• Team-oriented mindset with strong collaboration and communication skills
• Self-starter with high accountability and comfort operating in an evolving, early-stage
  environment
• Tech-savvy and comfortable demoing in-person or virtually on VR hardware and quickly
  learning new software platforms; ability to

Who You Are

You are a relationship-driven sales professional who leads with curiosity and earns trust by
understanding the problems clinicians and administrators are actually trying to solve. You bring both the discipline of a seasoned sales executive and the adaptability of someone who thrives
when the playbook is still being written. As a regional lead, you possess the Technical
Knowledge to navigate complex SaMD regulations and the instructional ability to mentor and
onboard other team members on these clinical pathways. You are motivated by mission —
improving outcomes for neurodiverse individuals and families — and you see every customer
conversation as an opportunity to advance that mission. You possess the Confidence to
Challenge status-quo clinical

You will thrive here if you are:

• A collaborative team player who shares wins and supports peers
• A self-starter who takes initiative without waiting for direction
• Solutions-oriented — you surface problems with proposed solutions.
• Relationship-driven and focused on long-term customer success over quick transactions
• Adaptable and energized by growth-stage ambiguity

This role may not be the right fit if you:

• Prefer to work independently with minimal team collaboration
• Require rigid structure or a fully defined playbook
• Are primarily transaction-focused rather than relationship-focused
• Are uncomfortable with ambiguity or evolving priorities

What We Offer
Floreo offers a collaborative, mission-driven culture with the opportunity to shape the company's
commercial growth at a defining moment. We provide competitive compensation,
comprehensive benefits, and the tools you need to succeed — including access to our VR
platform.

Floreo celebrates diversity and is an equal opportunity employer. We are committed to creating
an inclusive environment where all employees can thrive.