Sales Executive

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Key Responsibilities

Sales Performance & Revenue Generation

• Research and develop new business leads to maintain a robust sales pipeline across Turkish markets
• Achieve and exceed individual sales revenue targets within established timelines
• Maintain consistent weekly activity levels including prospecting calls, client meetings, and follow-ups
• Monitor and enhance exhibitor satisfaction levels through proactive account management
• Provide timely and accurate reporting of sales results and activities

Main Duties & Responsibilities

Revenue Achievement

• Meet and exceed assigned revenue targets for designated products and events according to the strategic sales plan
• Drive new business acquisition through prompt, professional responses to incoming inquiries
• Build and maintain strong, long-term client relationships across Turkey

New Business Development

• Develop innovative revenue streams including sponsorship opportunities and non-traditional exhibition revenue sources
• Conduct comprehensive market research to identify growth opportunities in Turkish markets
• Generate qualified leads through strategic telephone outreach, industry networking, and targeted client meetings
• Provide exceptional on-site account management to ensure superior exhibitor satisfaction

Customer Retention & Growth

• Execute strategic account management for existing clients to maximize retention and satisfaction
• Ensure full compliance with exhibitor satisfaction guidelines and company standards
• Gather and analyze client feedback to develop improvement strategies and strengthen relationships
• Identify upselling and cross-selling opportunities within existing accounts

Data Management & Analysis

• Maintain accurate CRM data capture of all sales activities, calls, and client interactions
• Complete comprehensive sales progress reports including revenue tracking, activity metrics, and pipeline analysis
• Continuously monitor Turkish market trends using online resources and industry intelligence
• Gather systematic customer feedback and competitive intelligence
• Attend relevant competitor events and industry functions for market insights

Strategic Collaboration

• Demonstrate understanding of floor plan optimization and space allocation strategies
• Collaborate effectively with operations, marketing, and finance teams to maximize client experience
• Support cross-functional initiatives to enhance overall event success

Education

• Bachelor's degree or equivalent qualification

Essential Requirements

• Minimum 3 years of B2B sales experience with proven track record of meeting/exceeding targets
• Fluency in Turkish and English (written and verbal communication)
• Highly self-motivated with strong drive for results
• Proficiency in business software applications (CRM systems, Microsoft Office Suite)
• Excellent interpersonal and relationship-building skills
• Strong attention to detail and analytical capabilities
• Numeracy skills for financial analysis and reporting

Preferred Qualifications

• Exhibition or events industry experience
• Knowledge of Turkish business culture and market dynamics
• Experience with international B2B sales
• Understanding of sponsorship and partnership development
• Familiarity with trade show operations and logistics

Key Competencies

• Results-oriented mindset with entrepreneurial spirit
• Cultural sensitivity and ability to work in diverse environments
• Strong negotiation and presentation skills
• Ability to work independently while contributing to team objectives
• Adaptability to fast-paced, dynamic work environment

This role offers an excellent opportunity to drive business growth in the dynamic Turkish market while building meaningful client relationships in the exhibitions industry.

In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Time out: Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Company funded private medical insurance
• A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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