Sales Executive - Arabic Speaking

Sales Executive - Arabic Speaking

Job Overview

As an integral part of our Regional Marketing & Sales team, the Central Sales Executive embodies our commitment to providing exceptional customer service, nurturing prospective and current family relationships, and maintaining the highest standards within the Cognita family of schools. This role is pivotal in guiding families from initial enquiry through to enrolment, ensuring each interaction reflects our ethos of excellence, care, and responsiveness.

The Central Sales Executive consistently strives to meet and exceed targets, thereby maximising overall conversion rates. This position is crucial for driving growth, maintaining a seamless, supportive journey for prospective families, and upholding Cognita's reputation for delivering an outstanding educational experience.

What You'll Do

• Oversee and manage sales pipelines for multiple schools, ensuring all enquiries, applications, and leads are accurately tracked and updated in the CRM system (e.g., HubSpot).
• Prioritise tasks to ensure enquiries are responded to promptly and efficiently in line with agreed SLAs.
• Monitor each stage of the sales funnel (from enquiry to enrolment) to identify opportunities to increase conversion rates.

High-Quality Customer Engagement

• Act as the first point of contact for prospective parents, ensuring all interactions are personalised, professional, and aligned with Cognita's RES standards.
• Conduct detailed follow up calls, emails, and virtual meetings to nurture leads and provide families with tailored information based on their specific needs and preferences.
• Deliver compelling and empathetic parent conversations that showcase the value proposition of Cognita schools.

Conversion and Sales Targets

• Achieve agreed monthly and annual sales KPIs, including enquiry to application and application to enrolment conversion rates.
• Proactively identify at risk leads and develop strategies to re engage and convert them.
• Support targeted campaigns to drive sales numbers, including open days, virtual tours, and events.
• Promote the unique value propositions of different Cognita schools, effectively cross selling to maximise family engagement and retention across the network.

Process and Quality Management

• Ensure a seamless, efficient, and enjoyable experience for prospective parents throughout the sales journey.
• Follow standardised procedures for enquiry handling, follow ups, and reporting.
• Utilise advanced CRM analytics to monitor, analyse, and produce weekly reports. Make data informed decisions to enhance conversion rates and optimise sales strategies.
• Maintain high quality records in the CRM to ensure data integrity and accurate reporting.
• Actively contribute to the development of sales best practices and customer service excellence within the central team.
• Stay updated on market trends, competitor activities, and parent expectations to provide relevant insights.
• Participate in ongoing training and professional development opportunities to enhance skills.

What We're Looking For

• Qualifications: Bachelor's degree in a relevant field. Additional certifications in sales, marketing, or customer relations highly advantageous.
• Experience: Experience in a sales role, with a demonstrated track record in achieving sales targets and enhancing customer service within the education sector.
• Skills: Exceptional communication and interpersonal abilities, including strong proficiency in Arabic and English. Skilled in CRM systems and data analysis, with robust strategic thinking, planning, and execution capabilities.

Working Conditions

• Hours: 8am - 5pm or as required, including occasional weekends for events and peak times.
• Travel: Occasional travel between schools and to regional offices as needed.

If you are driven by challenge and aspire to make a lasting impact, we invite you to apply and be a key player in shaping the future of the Cognita schools.

Cognita is committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers, and other third parties to share this commitment. Safer recruitment practices and pre employment background checks will be undertaken before any appointment is confirmed.

Seniority level

Associate

Employment type

Full time

Job function

Sales and Business Development

Industries

Education Management