Sales Executive (HORECA)

Description:

At Basamh Group, our mission is to grow people and companies by empowering individuals and fostering collaborative relationships to achieve sustainable success. Backed by over 75 years of experience, we’ve built a strong, consumer-centric ecosystem serving the MEA region. Our excellence in distribution is driven by Basamh Trading Company (BTC) in retail and Specialized Food Services (SFS) in HORECA. GoodyCo leads our efforts in marketing and brand building, while Thokoman Foods anchors our manufacturing capabilities.

Guided by our core values of true ownership, passion to grow, transparency and family spirit, we are committed to establishing long-term partnerships with our people and all those we work with. We aim to strengthen our network, uplift our communities, and build a legacy of homegrown success stories that inspire the leaders of tomorrow.

Job Overview:

To sell food products and services to HORECA clients to grow revenue and build lasting customer relationships within defined sales targets and service standards constraints.

Key Responsibilities:

• Identify and approach potential HoReCa clients, including hotels, restaurants, and cafés, to present company offerings.
• Conduct regular customer visits to maintain relationships and understand evolving client needs.
• Achieve assigned sales targets by developing and converting new business opportunities.
• Provide product knowledge and consultation to help clients select appropriate items from the product portfolio.
• Coordinate with internal departments (supply chain, finance, and logistics) to ensure smooth order fulfillment.
• Manage customer accounts, including order follow-ups, issue resolution, and after-sales support.
• Monitor market trends and competitor activity, reporting insights to the sales team.
• Maintain accurate records of sales activities, orders, customer interactions, and market intelligence using CRM systems.
• Support promotional campaigns and product launches by communicating value propositions to clients.
• Handle customer feedback or complaints professionally and escalate where necessary.
• Adhere to all relevant policies, procedures, and processes, ensuring consistent and controlled execution of daily tasks.
• Contribute to identifying opportunities for continuous improvement in processes and practices to enhance operational effectiveness.
• Foster a high-performance work environment and actively promote company values.

Minimum Requirements:

• 1-3 years of HORECA experience
• Bachelor’s degree in business administration, Marketing, or a related field

Working Environment

At Basamh Group, we pride ourselves on attracting talented individuals by offering dynamic and rewarding professional opportunities that inspire growth and innovation. We are deeply committed to fostering a culture of growth by supporting continuous development through hands-on learning, comprehensive online resources, interactive training, and personalized coaching. Guided by our core value of family spirit, we cultivate an environment where every individual feels valued, supported, and empowered to thrive. We ensure our people contribute to our collective success while finding fulfillment and pride in being part of the Basamh Group family.