Sales Executive - HORECA

About NRTC Group:

· Glorious legacy of over 50 years in the U.A.E

· Growth from humble beginnings to an industry pioneer

· Leading importer and exporter of fruits and vegetables.

· A dynamic group of 3000 associates and growing!!

· Modern storage facilities compliant with ISO standards.

· Fleet of 300+ vehicles.

Job Title

Sales Executive – HORECA Division

Location - UAE (Field-based role)

Reporting To - Sales Manager – HORECA

Job Purpose

The Sales Executive – HORECA is responsible for driving revenue growth and strengthening key accounts within hotels, resorts, catering companies, and institutional food service clients. This role demands hands-on experience with major hotel chains, deep product knowledge of fresh produce, and strong relationship management skills in a fast-paced, margin-sensitive environment.

Key Responsibilities

1. Sales & Revenue Growth

• Drive new business acquisition across hotels, resorts, catering companies, and large HORECA groups
• Achieve and exceed monthly and annual sales targets (volume, value, and margin)
• Actively manage pricing, discounts, and promotions within approved guidelines
• Upsell and cross-sell value-added products (cut vegetables, ripened fruits, specialty imports, seasonal items)

2. Key Account Management

• Manage key accounts with major hotel chains (e.g., 4-star, 5-star hotels, luxury resorts, hospitality groups)
• Maintain strong relationships with:
• Executive Chefs
• Purchasing Managers
• F&B Directors
• Cost Controllers
• Conduct regular kitchen visits, menu discussions, and demand planning with clients

3. Customer Service & Retention

• Ensure high service levels in coordination with operations, logistics, and quality teams
• Proactively handle complaints related to quality, shortages, pricing, or delivery delays
• Retain accounts through consistent engagement, reliability, and problem-solving
• Act as the single point of contact for assigned HORECA clients

4. Market Intelligence & Reporting

• Track competitor pricing, product range, and market movements
• Share market feedback on demand trends, seasonality, and customer preferences
• Prepare and submit:
• Daily visit reports
• Weekly sales pipelines
• Monthly performance reviews

5. Coordination & Internal Collaboration

• Work closely with:
• Procurement (forecasting demand)
• Operations & Logistics (delivery planning)
• Quality Control (customer-specific standards)
• Finance (credit limits, collections, overdue follow-ups)
• Support product launches and new customer onboarding

Mandatory Requirements

• Minimum 2–5 years of sales experience in HORECA
• Experience in fresh fruits & vegetables is an added advantage.
• Previous experience handling major chain hotels is mandatory
• Strong existing network within:
• Hotels
• Catering companies
• Institutional food service clients
• Valid UAE Driving License – Mandatory
• Currently based in the UAE with strong local market knowledge

Preferred Qualifications

• Diploma / Bachelor’s degree in Business, Hospitality, or related field
• Experience with:
• Fresh produce trading companies
• FMCG food distribution
• Cut vegetables / value-added fresh products
• Familiarity with ERP / CRM systems used in food trading

Job Types: Full-time, Permanent

Pay: Up to AED12,000.00 per month

Application Question(s):

• What is your expected monthly salary in AED?
• Are you available to join immediately?

Experience:

• UAE HORECA: 3 years (Preferred)

License/Certification:

• UAE Driving License (Preferred)