Sales Insights & Enablement Analyst – Salesdiary (Sales Analytics & Execution)

About the Role

We’re hiring a Sales Insights & Enablement Analyst to act as the analytics brain for a large enterprise running its primary & secondary sales on the Salesdiary platform.

This is not a plain reporting role. You’ll use data from Salesdiary + ERP + DMS to:

• Highlight gaps in sales execution (coverage, productivity, distributor health, range selling, schemes, adoption)
• Provide simple, action-oriented insights to sales leaders and managers
• Measure and showcase the business impact of using Salesdiary the right way

You’ll work closely with our Data Ops / MIS Lead, Sales Ops / System Admin, and customer Sales & MIS teams.

What you’ll do

• Own key MIS views and dashboards for:
• Primary & secondary sales
• Target vs achievement (region / ASM / distributor)
• Coverage & productivity (TC/PC/VC, beat adherence)
• Distributor health (billing regularity, range selling, focus SKUs, stock choking)
• Analyse data to identify:
• Coverage gaps and chronic no-bill outlets
• Poor range selling and weak focus SKU performance
• Scheme under-use/misuse and adoption issues
• Convert insights into clear action lists for Sales leadership and ASMs.
• Run before/after and cohort analyses to track the impact of:
• SFA/Salesdiary adoption
• Focus drives, schemes, territory changes, coaching interventions
• Work with Product / Tech / Customer Success to:
• Design role-wise dashboards (field app + leadership PWA)
• Move recurring MIS from manual Excel to automated dashboards and emailers

What we’re looking for

• 3–8 years experience in MIS / business analysis / sales analytics
• Background in FMCG, beverages, building materials, pharma or similar distribution-led industries
• Strong knowledge of secondary sales and distributor / channel operations

Skills

• Strong Excel: pivots, lookups/XLOOKUP, SUMIFS, IF/IFS etc.
• Hands-on with a BI tool (Power BI / Tableau / Qlik or similar) – you have built dashboards yourself.
• Bonus: basic SQL (selects, joins, filters).

Mindset

• You think in terms of coverage, productivity, distribution, focus SKUs and schemes, not just rows and columns.
• You enjoy turning raw data into 3–5 sharp, business-friendly insights and recommended actions.
• You’re comfortable explaining data to Sales / MIS managers and presenting to leadership.
• You are hands-on and happy to build reports and dashboards yourself.

Why join this role?

• You sit at the centre of how the customer runs its primary and secondary sales.
• Your work directly influences where sales teams focus their time and energy.
• You get to prove the impact of good execution and good system usage with numbers.
• You’ll work closely with Appobile Labs (Salesdiary) teams and customer leadership – not in the background.

If this sounds like you, please apply with your CV + a brief note on 1–2 sales analytics projects you’re proud of.

Email - hr@appslab.in
Contact no - 8971109058

Job Types: Full-time, Permanent

Pay: ₹800,000.00 - ₹1,400,000.00 per year

Benefits:

• Flexible schedule
• Provident Fund

Work Location: In person