Sales Manager

1. Job Purpose:

The Sales Manager is responsible for leading and managing the overall sales operations of the company. The primary objectives of this role are to achieve sales targets, strengthen market presence, and ensure sustainable business growth through the development of long-term relationships with customers and suppliers. The Sales Manager will oversee all sales activities, monitor market trends, and address country-wise issues such as customer requirements, territorial challenges, and currency fluctuations. This position requires strong business acumen, in-depth knowledge of the automotive spare parts industry, and proven leadership skills to drive and motivate a high-performing sales team.

2. Key Responsibilities:

A. Sales Strategy & Business Development

• Develop and execute annual and quarterly sales plans aligned with the company’s objectives.
• Identify new market opportunities and potential customers in the UAE, GCC, and international markets (Africa, CIS etc.).
• Establish and maintain a strong distribution network with wholesalers, retailers, workshops, and fleet operators.
• Conduct detailed market research and competitor analysis to identify trends, pricing strategies, and emerging product demands.
• Develop and manage business relationships with key accounts and ensure customer loyalty and satisfaction.
• Negotiate and finalize contracts, pricing, and trading terms to maximize profitability and maintain competitiveness.
• Implement promotional and marketing activities to strengthen brand presence in target markets.

B. Customer Relationship Management

• Maintain a proactive communication channel with existing customers to ensure repeat business.
• Provide timely support on inquiries, quotations, and product availability.
• Resolve customer complaints, delivery issues, or quality concerns promptly and professionally.
• Monitor customer credit limits and ensure adherence to the company’s payment policies.
• Collect customer feedback to improve service quality and product performance.

C. Supplier & Product Coordination

• Coordinate with procurement and supplier relations teams to ensure continuous product availability.
• Maintain updated knowledge of supplier product ranges, technical specifications, and pricing.
• Identify and recommend new suppliers and brands to enhance the product portfolio.
• Review product movement reports to identify fast-moving and slow-moving items, advising management on purchase planning.
• Ensure that inventory levels align with forecasted demand and minimize dead stock.
• Monitor and control the ageing report, ensuring timely follow-up on outstanding receivables. Prepare and present offers or initiate sales promotions when required to improve cash flow and stimulate sales.

D. Team Management & Development

• Lead, motivate, and supervise the sales team to achieve individual and collective sales targets.
• Conduct regular sales meetings to track progress, address challenges, and share market updates.
• Provide product and sales training to enhance team competency and technical knowledge.
• Evaluate team performance through measurable KPIs and implement improvement plans where necessary.
• Foster a positive and performance-driven sales culture within the team.
• Train the new joined sales employees.

E. Coordination with Internal Departments

• Work closely with the logistics and warehouse team to ensure timely order fulfilment and accurate dispatch.
• Coordinate with the accounts department for invoicing, outstanding collections, and credit control.
• Collaborate with the marketing team for campaigns, trade shows, exhibitions, and digital promotions.
• Share insights with management regarding customer trends, product demand, and potential expansion areas.

F. Reporting & Analysis

• Prepare weekly, monthly, and quarterly sales performance reports for management review.
• Analyze sales data to identify growth opportunities and underperforming areas.
• Maintain accurate records of customer accounts, pricing, and transaction history in ERP systems.
• Track gross profit margins, sales volumes, and customer profitability.
• Prepare annual sales forecasts and budget proposals.

3. Qualifications & Experience:

• Bachelor’s degree in business administration, Marketing, or Automotive Engineering.
• Master’s Degree or MBA is an added advantage.
• Minimum 5–10 years of proven experience in the automotive aftermarket spare parts trading industry (preferably within the GCC).
• In-depth product knowledge of major vehicle makes – Japanese, Korean and Chinese Brands.
• Strong understanding of auto parts import/export operations, supply chain processes, and dealer networks.
• Excellent communication, negotiation, and interpersonal skills.
• Proficiency in Microsoft Office and ERP systems.
• Valid UAE/GCC driving license required.

4. Core Competencies & Skills:

• Strategic Sales Planning & Target Achievement
• Automotive Spare Parts Product Knowledge
• Market Analysis and Competitor Benchmarking
• Dealer & Distributor Network Management
• Leadership and Team Building
• Negotiation and Contract Management
• Financial Awareness (Pricing, Margins, Credit Control)
• Customer Relationship & Retention
• Problem Solving and Decision Making
• Communication and Presentation Skills

5. Key Performance Indicators (KPIs):

• Achievement of monthly, quarterly, and annual sales targets.
• Growth in market share and customer base.
• Gross profit margin improvement.
• Customer satisfaction and retention rate.
• Reduction in overdue receivables / credit control performance.
• On-time reporting and accuracy of sales forecasts.
• Team performance and productivity levels.
• Contribution to new market and product development initiatives.

6. Working Conditions:

• Based at company HO with frequent travel to local and international markets as required.
• Work involves interaction with customers, suppliers, and internal teams across multiple departments.
• May require attendance at trade shows, exhibitions, and overseas business visits.

Job Types: Full-time, Permanent