Sales Manager

Key Responsibilities:

• Achieve or exceed Annual Operating Plan (AOP) targets within the assigned region
• Develop and execute effective sales strategies tailored to different end markets
• Drive both OE (new equipment) and AM (aftermarket) sales of APV Plate Heat Exchangers
• Identify, develop, and close new business opportunities across industries and applications
• Actively manage and grow the installed base through a proactive aftermarket approach
• Build and strengthen relationships with OEMs, system integrators, and channel partners
• Identify and onboard new channel partners where needed
• Support partners in developing technical and commercial competencies
• Conduct joint customer visits and provide consultative support on product selection
• Lead negotiations in line with company pricing and margin policies
• Monitor and manage sales pipelines, ensuring accurate CRM reporting
• Ensure financial reliability of customers and partners
• Support customers and partners in resolving aftermarket needs and challenges
• Plan and execute promotional activities (e.g., exhibitions, seminars, campaigns)
• Collaborate with partners to define and implement local marketing plans
• Track partner performance and implement improvement plans where necessary

Key Interfaces

You will collaborate closely with a broad network across the organization, including regional sales teams, channel partners, product management, production sites, and support functions such as legal and finance.

Skills & Experience

• Strong commercial and technical understanding of both new equipment and aftermarket sales
• Experience in the Middle East region is highly desirable
• Background in industries such as Oil & Gas, Petrochemical, Fertilizers, HVAC, EPC, or OEM markets is an advantage
• Proven ability to develop and manage channel partners effectively
• Strong understanding of regional business culture and dynamics
• Results-driven with a competitive mindset and strong closing skills
• Knowledge of plate heat exchangers is a plus
• Excellent communication and relationship-building skills
• Fluent in English (additional languages are a plus)
• High level of integrity, accountability, and self-motivation
• Ability to work independently while contributing as part of a team

What We’re Looking For

A motivated and entrepreneurial sales professional who thrives in a dynamic environment, takes ownership of their territory, and is passionate about driving growth through both strategic planning and hands-on execution.

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