Sales Manager (Beverages)

Key Responsibilities

 Manage and grow sales in On-Trade (hotels, bars, restaurants) and selective Off-Trade.

 Drive P&L results, pricing, forecasting, budgeting, and performance reporting.

 Build and maintain strong relationships with key decision-makers and distributors.

 Secure new accounts and increase penetration in existing ones.

 Coordinate listings, staff training, activations, and brand visibility with distributor and

brand teams.

 Track sales performance using Salesforce / CRM / BI dashboards and maintain accurate

pipeline reporting.

 Monitor market trends and competitor activity; recommend commercial actions.

 Ensure full compliance with Bahrain market regulations and licensing requirements.

 Submit weekly updates: sales results, forecasts, pipeline, and opportunities.

Experience:

 Minimum 4 years in beverage, FMCG, hospitality, or distribution sales in GCC.

 Strong knowledge of On-Trade channel dynamics.

 Proven ability managing P&L, pricing, forecasting, and commercial planning.

 Experience with distributors is preferred.

Qualifications

 WSET Level 2 (mandatory) — higher levels preferred.

 Bachelor’s degree (preferred).

Technical Skills

 Salesforce, CRM systems, Business Intelligence dashboards (Power BI / Tableau /

similar).

 Strong Excel and reporting discipline.

Soft Skills

 Strong negotiation and relationship-building.

 Confident communicator, comfortable with senior hotel and group purchasing teams.

 Organized, accountable, able to work independently.

 English required; Arabic is an advantage.

 Valid Bahrain driving license (or ability to obtain).

Personality

 Commercially driven, target-focused, professional.

 Hands-on mindset and solution-oriented approach.

 Team player with strong personal accountability.

Job Type: Full-time

Pay: BD900.000 - BD1,000.000 per month