Sales Manager Corporate and Government

Position Title

Sales Manager – Corporate & Government

Department

Sales & Marketing

Reports To

Director of Sales / Assistant Director of Sales

Job Purpose

The Sales Manager – Corporate & Government is responsible for developing, managing, and growing corporate and government business segments. The role focuses on driving room revenue through strategic account management, contracting, and relationship building with corporate clients, government entities, embassies, and semi-government organizations, in line with hotel and brand standards.

Key Responsibilities

· Develop and implement sales strategies to achieve revenue targets for corporate and government segments.

· Identify, solicit, and manage corporate, government, semi-government, embassy, and institutional accounts.

· Build and maintain strong relationships with decision-makers, procurement teams, and travel managers.

· Negotiate corporate and government contracts, rates, and terms in line with revenue management and brand guidelines.

· Prepare, manage, and renew annual corporate and government agreements.

· Conduct regular sales calls, client meetings, and site inspections.

· Monitor market trends, competitor activity, and corporate pricing strategies.

· Work closely with Revenue Management to optimize rates, production, and account profitability.

· Coordinate with Operations, Finance, and Reservations to ensure smooth contract implementation and guest satisfaction.

· Participate in trade shows, sales missions, networking events, and government tenders as required.

· Maintain accurate account details, contracts, and production data in the CRM system.

· Ensure compliance with hotel policies, brand standards, and government regulations.

Financial & Reporting Responsibilities

· Achieve assigned monthly and annual revenue targets.

· Track account performance, analyze production, and implement corrective actions when needed.

· Prepare sales forecasts, pipeline updates, and market intelligence reports.

Guest & Brand Focus

· Represent the hotel professionally in all corporate and government interactions.

· Promote hotel facilities, meeting spaces, and brand loyalty programs.

· Act as the main point of contact for key corporate and government accounts to ensure long-term partnerships and satisfaction.

Qualifications & Experience

· Bachelor’s degree or diploma in Hospitality Management, Business Administration, or a related field is preferred.

· Minimum 3–5 years of experience in hotel sales, with a strong focus on corporate and/or government segments.

· Proven experience in handling corporate contracts, tenders, or government accounts is an advantage.

Skills & Competencies

· Strong negotiation, contracting, and relationship-management skills.

· Excellent communication, presentation, and interpersonal abilities.

· Solid understanding of corporate travel management and government procurement processes.

· Proficiency in CRM systems and Microsoft Office applications.

· Ability to work independently and manage multiple key accounts.

· Strong analytical and reporting skills.

Personal Attributes

· Results-driven with a professional and proactive approach.

· High level of integrity, confidentiality, and attention to detail.

· Strong organizational and time-management skills.

· Customer-focused with a collaborative mindset.

Working Conditions

· Office-based with frequent external sales calls and client visits.

· Flexible working hours based on business needs.

This job description may be revised from time to time in line with operational and business requirements.

Job Types: Full-time, Permanent