Sales Manager-Events

Sales Manager-Events

Our client is hiring a Sales Manager to drive stand sales and sponsorship revenue across a profitable exhibition portfolio. This role is focused on building strong client relationships, winning new business, and delivering against ambitious revenue targets through a mix of targeted meetings and market-led sales strategy.

Sales strategy & planning

• Deliver monthly, quarterly and annual sales plans, tracking performance against targets and adjusting tactics to close gaps
• Build persuasive proposals, pitch decks and sales collateral in collaboration with Marketing
• Maintain a strong pipeline by researching new prospects, sector trends and competitor activity
• Ensure accurate booking administration, forecasting, reporting and risk tracking
• Identify growth opportunities using market insight, data and client feedback
• Attend relevant industry events and competitor shows to source leads and bring back new ideas

Client relationship & service

• Build and manage relationships with key accounts and high-value prospects
• Deliver a high standard of exhibitor service across the full event cycle
• Drive rebooking and retention to achieve targeted rebook rates

Floorplan & portfolio support

• Support floorplan strategy and plot allocation to optimise revenue and exhibitor mix
• Work closely with internal teams to ensure the portfolio is positioned competitively and commercially

Industry partnerships

• Develop relationships with trade associations, publications and industry bodies to support event growth
• Manage and motivate the international agent network, ensuring regular performance communication and alignment

On-site delivery

• Take on exhibition run responsibilities from build-up to tear-down, working closely with Operations
• Support VIP arrangements and partner engagement activities where required

Experience

• 3+ years’ sales experience (exhibitions/events preferred)
• Proven ability to hit revenue targets and grow a pipeline through proactive prospecting
• Confidence selling via phone, video and in-person meetings

Skills & attributes

• Strong commercial mindset with excellent negotiation and relationship-building skills
• Highly organised with great attention to detail and comfort working with analytics and reporting
• Clear communicator, persuasive and responsive with a proactive approach
• Resilient under pressure and able to meet tight deadlines
• High integrity and professionalism representing the business externally