Sales Manager- Industrial Automation

Key Responsibilities

1. Sales Strategy & Business Growth

• Develop and execute strategic sales plans aligned with company revenue and profitability goals
• Identify new business opportunities across manufacturing, process industries, OEMs, and EPC contractors
• Drive order intake, revenue growth, and margin improvement
• Expand key accounts and establish long-term business partnerships
• Lead forecasting, budgeting, and sales performance tracking

2. Key Account & Client Relationship Management

• Build and maintain strong relationships with CXOs, Plant Heads, Technical Managers, and Procurement teams
• Develop key account growth strategies and increase wallet share
• Ensure high levels of customer satisfaction and retention
• Handle escalations and maintain long-term strategic partnerships

3. Technical Solution Selling & Pre-Sales Leadership

• Lead consultative and value-based solution selling initiatives
• Understand complex customer automation requirements and propose optimized solutions
• Guide the team in system architecture development including PLC, SCADA, HMI, VFD, Servo, Robotics, and Industrial Communication Systems
• Support high-value tender submissions and technical bid clarifications
• Conduct technical presentations, demos, and proof-of-concept discussions

4. Techno-Commercial Management & Negotiation

• Oversee preparation of techno-commercial proposals and cost estimations
• Review pricing strategies, margins, and financial viability
• Lead commercial negotiations and contract finalization
• Ensure contractual compliance and risk mitigation
• Manage variation orders and scope changes effectively

5. Project Management & Execution

• Oversee project lifecycle from order receipt to commissioning and handover
• Coordinate with design, engineering, procurement, production, quality, and service teams
• Monitor project timelines, deliverables, and budget adherence
• Ensure successful FAT (Factory Acceptance Test) and SAT (Site Acceptance Test)
• Manage customer communications throughout execution
• Ensure projects are delivered on time, within scope, and within budget

6. Team Leadership & Cross-Functional Coordination

• Lead and mentor sales engineers, application engineers, and project teams
• Set KPIs and monitor team performance
• Foster collaboration between sales, engineering, and operations
• Drive continuous improvement initiatives

7. Market Intelligence & Strategic Planning

• Monitor industry trends, emerging automation technologies, and competitor activities
• Identify new verticals, applications, and geographic expansion opportunities
• Provide strategic inputs to management for business planning
• Represent the company at trade shows, exhibitions, and technical seminars

8. CRM, Reporting & Performance Monitoring

• Ensure accurate CRM data management and pipeline tracking
• Review sales funnel health and conversion ratios
• Prepare MIS reports on revenue, profitability, project status, and forecasts
• Support annual budgeting and long-term strategic planning

9. After-Sales & Service Revenue Growth

• Oversee post-installation support, troubleshooting, and warranty management
• Promote AMC (Annual Maintenance Contracts) and lifecycle service solutions
• Ensure high customer satisfaction and repeat business

Job Type: Full-time

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits:

• Food provided

Work Location: In person