Sales Manager Long Term

Position Title

Sales Manager – Long-Term

Department

Sales & Marketing

Reports To

Director of Sales / Assistant Director of Sales

Job Purpose

The Sales Manager – Long-Term is responsible for generating and managing long-term accommodation business, including corporate long stays, serviced apartment clients, relocations, project-based stays, and government or semi-government contracts. The role focuses on maximizing occupancy, length of stay, and revenue through strategic account management and market development, in line with hotel and brand standards.

Key Responsibilities

· Develop and execute sales strategies to drive long-term and extended-stay business.

· Identify, solicit, and manage long-term corporate, project, relocation, and government accounts.

· Build and maintain strong relationships with HR departments, relocation companies, real estate partners, embassies, and corporate clients.

· Negotiate long-term contracts, rates, and terms in alignment with revenue and brand guidelines.

· Prepare and manage long-term agreements, including pricing structures, inclusions, and billing arrangements.

· Monitor market trends, competitor offerings, and long-stay pricing strategies.

· Work closely with Revenue Management to optimize rates, inventory, and length-of-stay controls.

· Coordinate with Operations, Finance, and Front Office to ensure seamless service delivery for long-term guests.

· Conduct regular sales calls, site inspections, and client meetings.

· Participate in networking events, roadshows, and sales missions as required.

· Maintain accurate client data, contracts, and production reports in the CRM system.

· Ensure compliance with hotel policies, brand standards, and legal requirements.

Financial & Reporting Responsibilities

· Achieve assigned monthly and annual revenue and occupancy targets for long-term business.

· Track account performance and take corrective action where necessary.

· Prepare sales forecasts, market intelligence, and performance reports.

Guest & Brand Focus

· Represent the hotel professionally in all client interactions.

· Promote hotel facilities, serviced apartment offerings, and brand loyalty programs.

· Act as a key liaison between long-term clients and hotel departments to ensure guest satisfaction and retention.

Qualifications & Experience

· Bachelor’s degree or diploma in Hospitality Management, Business Administration, or a related field is preferred.

· Minimum 3–5 years of experience in hotel sales, with proven exposure to long-term or extended-stay segments.

· Experience in serviced apartments or mixed-use properties is an advantage.

Skills & Competencies

· Strong negotiation and contract management skills.

· Excellent communication, presentation, and relationship-building abilities.

· Good understanding of long-term accommodation markets and corporate contracting.

· Proficiency in CRM systems and Microsoft Office applications.

· Ability to work independently and manage multiple accounts simultaneously.

· Willingness to travel locally as required.

Personal Attributes

· Results-oriented with a proactive mindset.

· High level of professionalism, integrity, and confidentiality.

· Strong organizational and time-management skills.

· Customer-focused with attention to detail.

Working Conditions

· Office-based with frequent external sales calls.

· Flexible working hours based on business requirements.

This job description may be amended from time to time to meet operational and business needs.

Job Types: Full-time, Permanent