Sales Manager (Moden Trade)

Key Responsibilities:

• Sales & Revenue Growth
• Achieve monthly, quarterly, and annual sales targets for modern trade channels.
• Drive volume, value, and profitability in line with company goals.
• Ensure timely placement of orders and effective execution of sales plans.
• Key Account Management
• Build and maintain strong relationships with category buyers and modern trade partners.
• Negotiate listings, margins, promotions, and joint business plans (JBP).
• Monitor competitor activities and ensure company’s strong presence in modern trade outlets.
• Merchandising & Execution
• Ensure product visibility, availability, and planogram compliance at store level.
• Oversee execution of in-store branding, displays, activations, and promotional campaigns.
• Conduct regular market visits to check implementation and gather insights.
• Team Management
• Guide, train, and supervise promoters/merchandisers at store level.
• Monitor productivity and provide feedback for performance improvement.
• Collaborate with distributors and supply chain team to ensure smooth operations.
• Business Analysis & Reporting
• Track and analyze sales trends, category performance, and ROI on promotions.
• Prepare sales MIS, forecast, and periodic reports for management review.
• Provide insights and recommendations for strategy formulation.

Key Skills & Competencies:

• Strong negotiation and relationship management skills.
• Excellent knowledge of modern trade dynamics, operations, and business processes.
• Analytical mindset with ability to interpret data and market trends.
• Leadership skills to manage field teams and cross-functional coordination.
• Strong communication, presentation, and interpersonal skills.

Qualifications & Experience:

• Graduate / MBA in Sales & Marketing (preferred).
• 5–8 years of relevant experience in FMCG / Consumer Durables / Retail industries.
• Proven track record in handling key modern trade accounts (Big Bazaar, Reliance, DMart, Amazon, Flipkart, etc.).

Job Type: Full-time

Pay: ₹50,000.00 - ₹100,000.00 per month